MediaMall Technologies
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MediaMall Technologies | |
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Type | Private |
Founded | United States |
Headquarters | New York, New York Copenhagen, Denmark |
Industry | Computer software |
Website | www.themediamall.com |
MediaMall Technologies, Inc. (abbreviated MediaMall or MMT) is an American software company based in New York. MediaMall develops software that enables networked entertainment devices, such as networked HDTV's, networked set-top-boxes and DMA's, and networked game consoles, to view Internet-based content on the TV. The technology uses a Windows XP or Windows Vista PC on a user's home network to stream on-demand video, audio, and image content from the Internet, and then channel it to embedded client software on the networked device. MediaMall develops and provides both the embedded client-side software as well as the PC server-side software that streams media.
The MediaMall software solution is a primary technical component used by the active-TV technology consortium of device vendors, content providers, and software companies, all of which are collaborating to bring online content to network entertainment devices, courtesy of a networked PC. The AMD Live! Active TV initiative incorporates MediaMall as a core technical component of its solution.
In October 2007, the first product incorporating MediaMall software was brought to market[1], as a firmware upgrade to the existing D-Link DSM-520 MediaLounge product.