MDG Computers

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MDG Computers Canada Inc. Inc
Type Private
Founded Oakville, ON (1991)
Headquarters Oakville, ON, Canada
Key people Goran Varaklic, CEO
Products Desktops
Laptops
LCD TV
Website www.mdg.ca

MDG Computers Canada Inc. is a Canadian-owned manufacturer, distributor and retailer of personal computers (PCs), notebooks and related products and accessories. The company was founded in 1991 with a single location, and now has 28 franchised locations across Canada, with headquarters located in Oakville, Ontario.

Contents

[edit] History

MDG was founded in 1991 in Oakville, Ontario and grew to be the largest domestic PC company in Canada[citation needed]. They are particularly known for television advertisements for MDG Direct, a division that provides financing towards purchase of select desktops, laptops and televisions. They have launched large scale campaigns with Canadian Tire Financial Services, American Express [1], Visa [2], and more recently Blockbuster Canada [3].

MDG Computers launched an online retail store called MDG iStore on January 25, 2008[4].

[edit] Products and Marketing

MDG is a manufacturer of Desktop and Laptop computers running the Microsoft Windows family of operating systems, as well as a reseller of VisionQuest LCD Televisions.

In approximately 2007, MDG began a corporate strategy of using name brand parts for all major components of their computers, and shortly thereafter, adopted it as a corporate mantra. The goal was to differentiate themselves from various competitors that rely on no-name hardware, improve product reliability, and make improvements in customer satisfaction.

Historically, there have been complaints about the company's pitch and bait sales practices, alleging that it sold sub-standard hardware and had made misleading claims in its advertising.[citation needed] One complaint involved the use of the wording "Intel Two Core Processor" in reference to the Pentium D processor, which could have lead customers to believe it is part of the newer Intel Core series of processors.[5][6] Backers of MDG point out that the processor did have two cores, in accordance with Intel's stated specifications as the "Intel Pentium D processor-based PC featuring two full processing cores."[7]

MDG has an unsatisfactory record with the Better Business Bureau for such reasons.[8] MDG claims its corporate office has often worked with dissatisfied customers to resolve complaints.[9]

MDG's corporate culture revolves around being a Canadian company[10]. According to MDG's website, all computer assembly and technical support are based entirely in Canada, including their factory[11]. MDG campaigners have stated that they are the only remaining large computer manufacturer to have all computer assembly and support agents in Canada.[12]

[edit] References

  1. ^ MDG AMEX Promotion
  2. ^ MDG VISA Perks
  3. ^ MDG Blockbuster Campaign
  4. ^ MDG to launch MDGiStore.com - online retail store. Retrieved on 2008-04-07.
  5. ^ Complaints.com Search Results for MDG Computers
  6. ^ Advertising Standards Canada
  7. ^ Intel Specifications for the Pentium D Processor
  8. ^ Better Business Bureau of South Central Ontario Report on MDG
  9. ^ Advertising Standards Canada
  10. ^ MDG Corporate Information Page
  11. ^ MDG Corporate Information Page
  12. ^ MDG Corporate Information Page

[edit] External links

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