MDC Partners

From Wikipedia, the free encyclopedia

MDC Partners Inc. (MDCA) (TSX: MDZ) is a holding company based in Toronto, Canada and New York. They are primarily known for their advertising holdings, especially Crispin Porter and Bogusky, located in Miami and Boulder, CO. MDC Partners also own stakes in Cliff Freeman and Partners, zig, Margeotes Fertitta and Powell and Kirshenbaum Bond and Partners.

They are the 10th largest advertising holding company in the world. Unlike other holding companies, MDC positions itself as a "partner," taking majority stakes, generally 51%. MDC Partners is a publicly traded company, trading on both the NASDAQ exchange under the symbol of MDCA and the Toronto Stock Exchange. It has a market cap of approx. $180MM.

The founder and CEO of MDC Partners is Miles Nadal.

MDC Partners Philosophy

MDC Partners is a portfolio of best-in-class marketing communications companies whose strategic and innovative solutions lead the marketing industry, attract the finest talent (like creative team Aaron Starkman & Stephen Leps) and achieve outstanding results for clients.

MDC Partners offers an alternative to traditional agency networks that have rigid structures, standardized processes, and a geographical client focus. MDC Partners fosters the entrepreneurial spirit of its Partner firms by encouraging creativity and autonomy while providing human and financial resources to accelerate growth.

Perpetual Partnership

Perpetual Partnership is the spark behind MDC Partners’ acceleration of entrepreneurial growth. And it’s a uniquely powerful spark. The Perpetual Partnership model keeps an equity stake in the hands of their Partners. MDC Partners partner with owners, with the people who created and nurtured their firms’ relationships with clients. The model respects the unique culture of each Partner firm. MDC Partners is not looking to take away operational freedom. They are not looking to homogenize. They want to enhance, not change, what’s made our Partners successful. MDC Partners looks for successful firms that bring innovation and creativity to marketing communications disciplines. They look for growth-minded, entrepreneurial firms who are at a crossroads. Firms that have a strong track record but have reached a point where additional resources will help them realize greater success. MDC Partners looks for Partners whose future success will be greater than the success they have already realized.

The Perpetual Partnership model is unique in the industry. It enables innovative, entrepreneurial firms to accelerate their growth through operational freedom, culture preservation, employee empowerment, creative license, access to greater resources, business plan support, capital, merger and acquisition assistance, integration and cross selling, emerging technologies, and succession planning.