McDonald's urban legends
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There are many urban legends about McDonald's, the global United States-based fast food chain. McDonald's has a very high profile in much of the world, and, especially within the anti-globalization movement, is sometimes held as a symbol of the negative impacts of globalization.
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[edit] Unusual ingredients
Many large companies have been the subject of rumors that they substitute unusual or unethical substances in their products, usually to save a few cents per serving. McDonald's is not immune to such claims. The following is a list of the most popular rumors about their food products.
One common thread that ties many stories like these together, is the fact that they were not reported to the easily accessible mainstream media, police, medical services, or even government-run food or health inspection agencies, such as the United States Food and Drug Administration (FDA). These agencies and services are legally obliged to act on such extreme cases.
[edit] Hamburgers
[edit] Worm meat
Other variants have credited other investigative journalism shows for the "shocker". Some versions of the tale have it being revealed in a talk show chat with company CEOs. However, some posit that neither McDonald's nor any other restaurant would use worms, for the simple reason that worms cost more per unit of weight [1][2] . While worm meat is considered very nutritious [3] , and contains no gristle, to use worms as filler would seem to be more expensive than using actual beef. McDonald's has gigantic shipments of meat it regularly orders from cattle farmers. If one were to suppose that worm meat were used, one would have to justify the small proportion of the U.S. population involved in worm farming (though it can be argued that as a result of globalization, it's not implausible to suggest that they might utilise international outsourcing to acquire the worm meat). At an Atlanta press conference, officials, backed by a regional officer of the U.S. Department of Agriculture, denounced the rumors as "completely unfounded and unsubstantiated", and swore that the company's hamburgers contain nothing but beef. From Newsweek, November 27, 1978. McDonald's released a letter from the U.S. Secretary of Agriculture in 1982, attesting to McDonald's burger's pure beef content. It was used as proof in a rebuttal press conference on October 1 of that year, against the rumor.[4]
[edit] Cow eyeballs
Another popular rumor is that McDonald's widely uses cow eyeballs in its products, permitting it to brand them as "100% beef". However, the USDA mandates that all beef by-products, including cow eyeballs, be appropriately labelled. McDonald's, however, has asserted that its products contain "100% pure USDA inspected beef; no additives, no fillers, no extenders." In addition, cow eyeballs are actually more expensive than real beef, allegedly due to demand from scientific institutions for experiments.[5] Also, a cow eyeball weighs only about an ounce, so it would take too many eyeballs to make up one burger to be worthwhile, though they could still be used as filler.
[edit] Mutant laboratory meat
Around March, 2000, an Internet rumor spread via e-mail in Brazil claimed that McDonald's meat was actually made from a genetically modified animal maintained in laboratory. The e-mail stated that "the few who saw it assure it is a very unpleasant sight: they have no limbs or horns, no bones (undeveloped cartilage instead), no eyes, no tail and no fur; its head is about the size of a tennis ball; they are fed through tubes connected directly into their stomach".[6]
The e-mail carries on saying that "some irreversible health damage can be done by eating this meat, resulting in diseases who manifest themselves in a way similar to AIDS, and have symptoms related to Alzheimer's Disease" and ends encouraging the reader to boycott McDonald's until it sells actual beef.
The discovery was credited to researchers from the University of Michigan, although there are no official claims from anyone who actually works there.
[edit] McFlurry rumor
Another rumor circulating on the Internet claimed that a girl suffered a near death experience after eating a McFlurry. The rumor claimed that the girl was highly allergic to bird feathers. The family traced back the origins of all the food the girl had recently eaten. On phoning McDonald's head office, they were told what was in the dessert — feathers. However, this is an unsubstantiated urban legend; bird feathers are not a stated ingredient in its production.[7]
[edit] Pig fat
There has often been a rumor that McDonalds uses pig fat in their milkshakes or ice cream. McDonald's provides complete ingredient lists for all of its products on each of its regional websites: this includes unidentified fats within the ice cream used to make soft serve cones and sundaes.[8][9] McDonald's Australia, however, specifically mentions that "No idea how this one got started, there is definitely no lard and pig fat in the McDonald's Soft Serve."[10]
[edit] Choko pie
In Australia, a rumour has floated around for years that McDonalds Apple Pies were made of chokos and ostrich eggs, not apples.[1] This eventually led them to emphasise the fact that real Granny Smith apples are used in their pies. Chokos are more expensive than the apples supplied to McDonalds Australia.
[edit] See also
- McLibel case - A case in which McDonald's fought the distribution of a pamphlet containing multiple rumors about the corporation; while some were proven false, others were proved to be true. This, and the negative publicity given to McDonald's methods of fighting the case, made it a Pyrrhic victory for them.
[edit] References
- ^ Worm Suppliers (14 Mar. 2007). Retrieved on 10 May 2007.
- ^ 2006 Wholesale Beef Prices Unpredictable (May/Jun. 2006). Retrieved on 10 May 2007.
- ^ Nancarrow, Loren; Janet Hogan Taylor (1998). The Worm Book: the Complete Guide to Worms in your Garden. Ten Speed Press, 152. 0898159946.
- ^ Mikkelson, Barbara (1999)."McSquirmies". Retrieved Jan. 16, 2006.
- ^ "McEyeballs". Retrieved Jan. 16, 2006.
- ^ "If you think you're eating something natural". Portuguese article, contains the original e-mail.
- ^ Mikkelson, Barbara (2001). http://www.snopes.com/horrors/food/mcdshake.htm "A Fair Shake"]. Retrieved Jan. 16, 2006.
- ^ Williams, Ruth (Apr. 20, 2004)."McSalads bring back health". www.smh.com.au.
- ^ Sanghera, Sathnam (Dec. 16, 2005). "McDonald's bid to sugar its image will do it a fat lot of good". FirsTnews.
- ^ Top FAQs section of http://makeupyourownmind.com.au/. Retrieved Jan. 12, 2007.
[edit] External links
- Make Up Your Own Mind, a site made by McDonald's Australia, dedicated to clarifying myths and urban legends.
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