Mayfield Dairy

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Mayfield Dairy Farms is a United States dairy products company, with headquarters in Athens, Tennessee and production plants in Athens, Birmingham, Alabama, and Braselton, Georgia. Since 1990 it has been under the ownership of Dean Foods.

The company was founded in 1923 by T.B. Mayfield, Jr., and is now run by his grandson, Scottie Mayfield.[1] It employs nearly 2000 people.[1] Mayfield products are sold in nine southeastern states[1] (Tennessee, Georgia, Alabama, South Carolina, North Carolina, Florida, Kentucky, Virginia and Mississippi).[2]

Contents

[edit] Innovations

Mayfield is known for a history of innovation. The company boasts that founder T.B. Mayfield had the first milk plant in the area capable of pasteurizing milk.[3]

In 1970 Mayfield's Athens plant was the first in the industry to successfully implement in-plant blow-molding for production of plastic milk jugs.[1] In 1988 Mayfield was the first dairy to use an opaque plastic milk jug that protects milk from ultraviolet light.[4] In 1995, Mayfield launched the single-serve Chug milk bottle for Dean Foods.[2] The single-serve bottle increased milk consumption by letting milk compete with single-serving soft drinks.[3] In 2002 its Clik-Top re-sealable ice cream carton, including a break-seal that makes the package easier to open and a locking tab to keep the carton closed during storage, was greeted as a packaging first.[5]

In 2006 Mayfield started a multi-author company blog, featuring posts by CEO Scottie Mayfield, stories from inside the business, news about new ice cream flavors, and articles submitted by customers. The Mayfield Dairy Blog was featured on the Diva Marketing Blog as an example of the use of social media in marketing.[2] In 2007 the company won an Effie Award, presented by the New York American Marketing Association, for successfully marketing four new ice cream flavors without discounts, using a campaign in which customers were encouraged to "vote" for their favorite new flavor. [6] In 2008 Mayfield milk became the first milk brand to exceed $5.00 a gallon at a time when the gas prices approach $4.00 a gallon

[edit] Visitor centers

The company maintains visitor centers in Athens and Braselton and offers tours of its production plants in those locations.[7]

[edit] See also

[edit] References

  1. ^ a b c Official company history, company website (accessed September 13, 2007)
  2. ^ a b A New CEO Blog From Mayfield Dairy Farms, Diva Marketing Blog, Sep 18, 2006
  3. ^ Factory Tours USA
  4. ^ Smart ice cream carton on Food Production Daily website, 03 July 2002]
  5. ^ Smart ice cream carton on Food Production Daily website, 03 July 2002, and Packaging that 'works right now' helps sell the good at Mayfield Dairy, January 1, 2003.
  6. ^ Effie Awards - 2007
  7. ^ Mayfield Visitor Centers, company website (accessed September 13, 2007)

[edit] Links