Mayfair Mall
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| Mayfair Mall | |
| Facts and statistics | |
|---|---|
| Location | Wauwatosa, Wisconsin, United States |
| Opening date | 1958 |
| Developer | Kurtis Froedtert |
| Management | Stephen Smith |
| Owner | General Growth Properties |
| No. of stores and services | 180 |
| No. of anchor tenants | 4 |
| Total retail floor area | 1,110,000 |
| Parking | 6,500 spaces |
| No. of floors | 2 |
| Website | http://www.mayfairmall.com/html/mallinfo.asp |
Mayfair Mall is a shopping mall located on Mayfair Road (Highway 100) between North Avenue and Center Street in Wauwatosa, Wisconsin, USA. Mayfair Shopping Center was constructed in 1958 by malting scion Kurtis Froedtert. It is managed by General Growth Properties. It serves the greater Milwaukee area.
Mayfair contains over 180 stores on two levels and is anchored by the area's only Macy's (formerly Marshall Field's) and a Boston Store (formerly Gimbel's). Mayfair also has an AMC movie theatre.
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[edit] History
Mayfair Mall opened in 1972 as an open air mall built for the greater Milwaukee area. The mall was shortly enclosed and two artificial rivers divided each side of the mall. Between the two rivers, a central multi-story bazaar was created and a large indoor ice rink served as a central feature. This rink was removed during the mall's second makeover in the 1980s and replaced with additional retail space and a central food court. The central food court has a small performance area for small performances. In 1999, the second floor was expanded to stretch the entire length of the mall, whereas previously there had only been a second floor in the center section of the mall. Additional retail stores and restaurants with entrances facing the parking lot have also been added. In addition to the mall itself, the mall property has several large multi-story office towers.
[edit] Alleged discrimination
The mall has experienced heightened race and class tensions in recent years, leading to complaints from the African-American Chamber of Commerce.[1] In March of 2007, a policy of no unaccompanied minors was instituted on Friday and Saturday nights after a series of disturbances created a minor public uproar. PGR, an acronym for "Parental Guidance Required", left some community members feeling that the program was unfairly targeting African-American teenagers from Milwaukee. Complaints included allegations of African-American shoppers being followed, searched without provocation and ejected from the mall when no stolen merchandise was found.[1] The following month, a coalition of Milwaukee groups known as ACORN filed over 40 complaints of racial profiling with the Wisconsin Department of Workforce Development.[1]
[edit] References
[edit] External links
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