Max Miedinger

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Max Miedinger (24 December 1910 - 8 March 1980) was a Swiss typeface designer. He was famous for creating Helvetica in 1957[1]. The typeface, initially called Neue Haas Grotesk, was commissioned by Eduard Hoffman for the Haas'sche Schriftgießerei. In 1960 the typeface was renamed to Helvetica. Marketed as a symbol of cutting-edge Swiss technology, Helvetica went global at once[2].

[edit] References

  1. ^ Max Miedinger, Font Designer of Helvetica
  2. ^ Andrew Dickson meets Gary Hustwit, creator and director of the film Helvetica | Art & Architecture | Guardian Unlimited Arts
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