Maurice Lévy (Publicis)
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Maurice Lévy, born February 18, 1942 in Oujda, Morocco, is a leading French businessman currently the chief executive officer of Publicis and has served in that role since 1987.
[edit] Career history
Lévy joined Publicis in 1971 as its IT Director. One of his most important feats was putting in place a data security policy, which involved backing up all of the company's data on magnetic tape. A fire in the company's office proved the success of his backup and restoration strategy, as the company was back on its feet one week later. He then became the anointed successor of the company's then owner and Chief Executive, Marcel Bleustein-Blanchet, who made him Chairman of the Management Board, and Chief Executive Officer in November 1987.
Since the death Marcel Bleustein-Blanchet, he has not only become the strong man of the company with the full backing of Elizabeth Badinter, the heir of Bleustein-Blanchet, Lévy has succeeded in transforming the group into one of the powerhouses of the advertising world, and one of the most influential men in France and in advertising today. Publicis Group is today the world's 4th largest advertising and media conglomerate.
[edit] References
- Bilan, numéro 213, interview p. 60-63
