Mat Wilcox

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Mat founded and leads Wilcox Group, one of Canada’s largest national, independent corporate communications, crisis and issues management consulting firms with offices in Toronto and Vancouver. Her issues management and labour relations experience is unparalleled in the industry. In the last five years she has worked on more than 25 labour disruptions, advising leading corporations on union and labour relations issues and communications strategies. She has also managed some of the biggest Canadian crises and events in decades, including significant mergers and acquisitions, IPOs, corporate office closures and downsizing, corporate governance issues, avian influenza, the B.C. Interior forest fires, computer viruses, SARS and hepatitis A and C health risks.

Recently Mat led the communications campaign to bring XM satellite radio to Canada and to launch its subsequent IPO, coordinated communications for Kinross Gold Corporation’s $2.8 billion acquisition of Bema Gold, and managed communications during an intense three-month labour disruption at EKATI Diamond Mine. She also counselled on the communications for the restructuring and closure of Eastern operations for SuperPagesTM, provided communications counsel on the Pamela Anderson PETA issue, and has been working with the executive leadership team at Telus for the past seven years on a number of critical issues.

She has provided key counsel to all client accounts, including Canadian Satellite Radio/XM Canada, Telus, Kinross Gold Corporation, BHP Billiton, SuperPages Canada, Electronic Arts Canada, KFC Canada, CanWest Global Communications/Pacific Newspaper Group, Whole Foods Market, YUM! Restaurants International, Priszm Canadian Income Fund, Stornoway Diamond Corporation, BC Cancer Foundation Concert for Cancer, ARAMARK Canada, Krispy Kreme, the City of Vancouver, ARCO, BCTV-Global Television, Starbucks Coffee Company, NBA and Virgin Entertainment Group.

Mat was honoured as a finalist for PR News' Crisis Communicator of the Year award and nominated as an Influential Woman in Business. She sits as a Director on the Boards of Canadian Satellite Radio, Trans Canada Trail and the S’Cool Life Fund and is an accredited member of the Public Relations Society of America, Consultants Institute, the Canadian Public Relations Society and the International Women’s Forum. In addition, Mat is a longtime volunteer for Juvenile Diabetes Research Foundation and the YWCA Women of Distinction Awards.