Masons Red Owl

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Masons Red Owl
Type	Grocery/Convenience Store
Founded	February, 1969
Headquarters	Green Bay, WI
Key people	Mervin and Jared Mason
Industry	Retail (Grocery)
Products	Fresh and canned groceries, produce, bakery, deli
Employees	10
Website	Mason Brothers Red Owl

Masons Red Owl is a grocery store in Green Bay, Wisconsin. It is owned and operated by Mervin and Jared Mason, and is the only remaining Red Owl store in Green Bay.

[edit] History

Founded on February 1, 1969, Masons Red Owl was the first franchised Red Owl store in Green Bay, Wisconsin. Three years later, the owners, Mervin and Jared Mason, purchased a second Red Owl franchise in De Pere, Wisconsin. At this time, Masons Red Owl was incorporated from a partnership into the MEJ Corporation.

By 1985, however, the Green Bay area witnessed the introduction of several other grocery stores, including a Cub Foods and a Copps Food Center. At this point, the DePere location was sold and efforts were refocused on the original franchise. In 1988, SuperValu Corporation purchased Red Owl’s Green Bay warehouse, making it the supplier for Masons Red Owl.

In 1989 the store expanded to include a full service deli department, and remains in 2008 as one of the smallest full-service grocery retailers.

[edit] Competition

Masons Red Owl faces competition in the Green Bay area from other grocers including Cub Foods, Wal-Mart, ALDI, and Festival Foods.