Martini (vermouth)
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Martini is a brand of Italian vermouth, named after the Martini & Rossi Distilleria Nazionale da Spirito de Vino, in Turin.
From within the Distilleria emerged Alessandro Martini, Luigi Rossi and Teofilo Sola. They changed the company name to Martini, Sola & Cia in 1863 and it was in 1879 that the Sola family sold its interests to the remaining partners who renamed the company Martini & Rossi, as it stands today.
- 1892 - The business is taken over by Rossi's four sons.
- 1929 - The Martini Ball & Bar logo is registered for the first time.
- 1930 - Rossi's grandsons take over control of the company.
- 1977 - The company is restructured with the creation of the General Beverage Corporation.
- 1992 - Martini & Rossi merges with Bacardi.
- 2006 - "Martini is the world's fourth most powerful "spirit" brand".[citation needed]
[edit] Martini - Brands
Martini is made from four ingredients: wine, botanicals, sugar and alcohol
- Martini Rosso - 1863
- Martini Bianco - 1910
- Martini Extra Dry - This was launched on New Year's Day 1900.
- Martini Rosato
- Martini D’Oro - 1998
- Martini Fiero
[edit] External links
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