Martini & Rossi

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Martini & Rossi S.p.A.
Type	private
Founded	mid 1800s (as Distilleria Nazionale di Spirito di Vino)
Headquarters	Turin, Italy
Industry	Alcoholic beverages
Products	Vermouth and sparkling wine
Parent	Bacardi & Company Limited
Website	www.martini.com, [www.martinirossi.com www.martinirossi.com]

Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine (for example, Asti Spumante). It also produces the French vermouth, Noilly Prat.

Contents 1 History 2 Marketing 3 Brands 3.1 Vermouth 4 Sparkling wine 5 See also 6 Notes and references

[edit] History

The company started in the mid 1800s, as a vermouth bottling plant in Pessione - the Distilleria Nazionale di Spirito di Vino. Three men came to dominate the company, businessman Alessandro Martini, winemaker Luigi Rossi and accountant Teofilo Sola, and in 1863 they changed the name to Martini, Sola & Cia. The Sola family sold out in 1879, and the company became known as Martini & Rossi.^[1]

• 1892 - The business is taken over by Rossi's four sons.
• 1929 - The Martini Ball & Bar logo is registered for the first time.
• 1930 - Rossi's grandsons take over control of the company.

• 1977 - The company is restructured with the creation of the General Beverage Corporation.
• 1992 - Martini & Rossi is acquired by Bacardi.^{[citation needed]}

[edit] Marketing

Since the earliest days, Martini have marketed their products aggressively, with some memorable TV advertising and sponsoring events under their MARTINI Terrazza logo. The company has been involved in motor racing sponsorship under the Martini Racing banner since 1968, and is now a main sponsor of Scuderia Ferrari.

[edit] Brands

[edit] Vermouth

Vermouth is made from four ingredients: wine, botanicals, sugar and alcohol

• Martini Rosso - 1863
• Martini Bianco - 1910
• Martini Extra Dry - This was launched on New Year's Day 1900.^[2]
• Martini Rosato
• Martini D’Oro - 1998
• Martini Fiero
• Noilly Prat, a French vermouth owned by the company

[edit] Sparkling wine

Their sparkling wines are all from northern Italy, and are sold under the Martini & Rossi brand :

• Martini & Rossi Asti Spumante (75cl and blue 25cl bottles) from Piedmont
• Martini & Rossi Prosecco (75cl bottles) from Veneto

[edit] See also

• Martini Racing
• Martini, the brand of Vermouth produced by the company.

[edit] Notes and references

v • d • e Royal Warrant holders of the British Royal Family Royal Warrants Granted by HM The Queen: Alden & Blackwell - A Nash - Angostura Limited - AkzoNobel - Autoglym - Bendicks - Bentley - Bollinger - Britvic - BT - Burberry - Cadbury - Carphone Warehouse - Carr's - Castrol - Charbonnel et Walker - Cornelia James Ltd - DHL Express - Dollond & Aitchison - Ede and Ravenscroft - Ford Motor Company - Frank Smythson - Gieves & Hawkes - H. P. Bulmer - James Purdey and Sons - Jaguar Cars Ltd. - John Lewis - John Lewis Reading - John Lobb - Jones Yarrell & Co. Ltd - Schweppes - Kinloch Anderson - Launer London Ltd - Land Rover - MG Rover - Martini & Rossi - Mr Steeds - Nestlé - Roger Pope and Partners - Roberts Radio - Ryvita Co. Ltd - Scottish & Newcastle - Spode - Steinway & Sons - Tanqueray - Twinings - Waitrose - Weetabix Ltd. - William Drake - Windsorian Coach Ltd - Worcestershire Medal Service Ltd - Vauxhall Motors - Royal Warrants Granted by HRH The Prince of Wales: Aboyne & Ballater - Aston Martin - Autoglym - Bentley - Burberry - Ede and Ravenscroft - Ford Motor Company - Frank Smythson - Gieves & Hawkes - Holland & Holland - J. Lock & Co - Jaguar Cars Ltd. - James Purdey and Sons - John Lobb - Kinloch Anderson - Land Rover - Laphroaig - Linn Products - MG Rover - Penhaligon's - Peter Jones - Ritz Hotel - Roberts Radio - Shepherd Neame - Twinings - Vauxhall - Weetabix Ltd. - Winsor & Newton Royal Warrants Granted by HRH The Duke of Edinburgh: Dollond & Aitchison - Ede and Ravenscroft - Frank Smythson - Gieves & Hawkes - Hatchards - Holland & Holland - J. Lock & Co - James Purdey and Sons - John Lobb - Kinloch Anderson Ltd - Land Rover - Lyle & Scott - Penhaligon's - Truefitt & Hill -

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