Mars Blackmon
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"Mars Blackmon" was a fictional character from the 1986 film She's Gotta Have It. He is also the alter-ego of filmmaker Spike Lee. In the film, he was an immature, annoying, "Brooklyn-loving", sports-loving, die-hard New York Knicks fan. During the late 1980s and early 1990s, "Mars Blackmon" became the primary pitchman in Nike commercials for Air Jordans, the basketball shoes worn by former NBA player Michael Jordan. In these commercials, Mars Blackmon popularized the phrases "Is it the Shoes? Is it the Shoes? Is it the Shoes? … it's gotta be the shoes." and "Do you know?, Do you know?, Do you know?"
