Marketspace

From Wikipedia, the free encyclopedia

Marketspace - an information and communication based electronic exchange environment - is a relatively new concept in marketing. Since physical boundaries no longer interfere with buy/sell decisions, the world has grown into several industry specific marketspaces which are integration of marketplaces through sophisticated computer and telecommunication technologies. The term marketspace was introduced by Rayport and Sviokla in 1994[citation needed] to distinguish between electronic and conventional markets. In a marketspace, information and/or physical goods are exchanged, and transactions take place through computers and networks.