Marketnews Magazine

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Marketnews Magazine, owned by Toronto-based Bomar Publishing Inc., is the trade magazine for the consumer electronics industry in Canada. It has established an impeccable and enviable reputation in the consumer electronics and computing industry over a period of 33 years. Each month, retailers and other professionals who make their living in consumer electronics, home computing and multimedia products rely on the magazine's concise objective coverage of the events surrounding the technology industry, including consumer electronics, home audio/video, wireless, digital imaging, gadgets, gizmos, and entertainment.

The company also plays an active role at the Consumer Electronics Show (CES) in Las Vegas as hosts of Canada Night, which is attended by over 3,000 of the who's who in the Canadian CE industry.

Marketnews is mailed monthly to retail outlets and manufacturers using a CCAB audited qualified list, which is continually being modified and nurtured. It can also be accessed daily through a web site at www.marketnews.ca

Marketnews, a glossy, four-colour tabloid published monthly since 1975 and keeps consumer electronics, digital imaging, wireless, and home computing retailers abreast of industry news, products, technologies, trends, marketing strategies, selling techniques, personnel appointments, and other issues affecting their ability to compete effectively.

The targeted readership is retailers (resellers) of home audio/theatre, mobile electronics, video, multimedia, imaging, wireless, home computing, satellite and small business systems, ranges from small independents and installers to regional and national chains, superstores, power retailers and department stores.

Features include technical and sales analysis of new and existing market opportunities; in-depth coverage of national and international trade shows from a uniquely Canadian perspective; and profiles of leading retailers across Canada.

Bomar also publishes an annual directory of manufacturers, distributors, agents and sales representatives selling through the retail channel; their products; and a listing linking brands to corporate distributors.

Marketnews is audited by the Canadian Circulation Audit Board (CCAB), with a 100% qualified, audited circulation base. CCAB ensures that the number of copies a magazine claims to publish and distribute in a given month is factual, and insists that every subscriber be re-confirmed every three years. Marketnews continually revises its circulation according to shifts in the market and retailer community. One obvious shift was dictated by the growth of multimedia and home computing.

To maintain our exposure nationally and internationally, Marketnews is an active participant in all North American consumer electronics, home computing and multimedia trade and consumer shows.

The company also publishes here's how! magazine (www.hereshow.ca), a consumer technology magazine that's available across Canada; and a daily blog at www.marketnewsblog.blogspot.com.