Marketing collateral

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Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. The brand of the company usually presents itself by way of its collateral to enhance its brand.

The production of marketing collateral is important in any business' marketing communication plan.

Common examples include:

  • Sales brochures and other printed product information
  • Posters and signs
  • Visual aids used in sales presentations
  • Web content
  • Sales scripts
  • Demonstration scripts
  • Product data sheets
  • Product white papers

It differs from advertising in that it is used later in the sales cycle, usually when a prospective purchaser has been identified and sales staff are making contact with them.

Typically these are made to follow the same corporate identity as other corporate publications including:

  • Complimentary slips
  • Business cards
  • Letterhead


[edit] See also