Marketing and sales effectiveness

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Marketing and Sales Effectiveness is a category of technologies and services that refers to improving business results through optimizing the efforts of Marketing and Sales, which, if properly aligned, make each business group more effective. Marketing and Sales Effectiveness is frequently seen in Technology, Pharmaceutical, Manufacturing, Insurance, and Financial markets.

Marketing and Sales Effectiveness encompasses all activities taking place for demand creation, such as lead generation and marketing communications. It also includes sales readiness and productivity. Marketing and Sales Effectiveness also requires strategic business and sales channel alignment for optimum success.

Elements of Marketing and Sales Effectiveness:

This would manifest itself as a set of technologies, business processes, and services which enable companies to integrate processes and systems to achieve business goals. Technologies and resources for Marketing and Sales Effectiveness include: