Mark Textor

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Mark Textor is an Australian pollster and campaign strategist. He was the principal pollster for former Australian Prime Minister John Howard.

Mark Textor has served as principal campaign pollster and consultant in the successful Liberal Party campaigns in the Australian Federal Elections of 1996, 1998, 2001 and 2004.[citation needed]

Textor was pollster and campaign strategist for former New Zealand Prime Minister Jim Bolger in his 1997 victory and later, NZ Prime Minister Jenny Shipley. As part of the Wirthlin Group's Political Team he also assisted in directing polling in four US congressional and gubernatorial races in 1994. He was a key strategist for the victory of Prime Minister Laisenia Qarase in Fiji and most recently was a key advisor to the Conservative Party in the 2005 UK General Election where he directed polling changes. The Conservatives lost.

Prior to founding Crosby|Textor with partner Lynton Crosby in 2002, Mark Textor was Australasian Managing Director of Wirthlin Worldwide.

In 2006, Textor was involved in setting up C|T Financial, an investor relations and financial communications specialist consultancy.

In 2008, Textor was a campaign strategist on the successful Boris Johnson London Mayoral campaign.

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