Mark Stevens (writer)
From Wikipedia, the free encyclopedia
This article is missing citations or needs footnotes. Using inline citations helps guard against copyright violations and factual inaccuracies. (January 2008) |
Mark Stevens, (born June 3, 1947 in Queens, New York, U.S.) is an author and media commentator on the intersection of business and private life.
Stevens is the author of more than 20 business-related books including “The Big Eight”, “King Icahn” and “Sudden Death: The Rise and Fall of EF Hutton” (a Wall Street Journal bestseller and Library Journal “Business Book of the Year”). He shook the marketing establishment with his Business Week best seller, “Your Marketing Sucks” (Crown Business, 2003), and redefined the rules of business management with “Your Management Sucks” (Crown Business, 2006). “God Is A Salesman” (Warner Faith) was published in 2008.
Stevens is a corporate speaker and a frequent guest commentator on Fox News “The Big Story with John Gibson" and The New York Post/Page Six. His blog, “Unconventional Thinking” is in the top 1% of all published blogs (out of 72 million blogs).[citation needed]
Contents |
[edit] MSCO
Stevens is founder and CEO of MSCO, a global marketing firm specializing in strategy and integrated marketing solutions for such clients as Nike, Starwood, GE, Guardian Life, Intrawest, Estee Lauder and many others.
[edit] Awards
Stevens was the writer of a nationally syndicated column Small Business, for which he was bestowed a John Hancock Award for "outstanding financial journalism, lucid reporting and excellent interpretation of the nation's business."[1]
Steven's blog; Unconventional Thinking - The Blog debuted in position #83 on the Power 150 Top Marketing Blogs list.
[edit] Books
- God is a Salesman, (2008) ISBN 159995690X
- Your Management Sucks, (2006) ISBN 0-446-69068-6
- Your Marketing Sucks, (2003) ISBN 0-609-60983-1
- Extreme Management: What They Teach At Harvard’s Advanced Management Program, (2001) ISBN 0-446-67829-5
- King Icahn: The Biography Of A Renegade Capitalist, (1993) ISBN 0-525-93613-0
- The Big Six,(1992) ISBN 0-671-75854-3
- Sudden Death: The Rise & Fall Of E.F. Hutton, (1989) ASIN B0006ES0HK
- The Macmillan Small Business Handbook, (1988) ISBN 0-02-614490-5
- Power Of Attorney: The Rise Of The Giant Law Firms, (1986) ISBN 0-07-061290-0
- Land Rush: The Secret World Of Real Estate Super Brokers And Developers, (1985) ISBN 0-07-061274-9
- The Big Eight, (1981) ISBN 0-02-008790-X
[edit] References
- "Meet the MasterMinds: Mark Stevens on Why Your Marketing Sucks" ManagementConsultingNews.com
- "Extreme management" by Elizabeth Hlotyak, Westchester Business Journal , April 02, 2001.
- "Building business in a down economy" by Bob Chuvala, Westchester Business Journal, December 9, 2002.
- "Advertising, marketing agencies report healthy demand for services" by Bob Chuvala, Westchester Business Journal , July 04, 2005.
- "The death of the Big Five" by Mark Stevens, Westchester Business Journal , September 02, 2002.
- "How companies can liberate themselves" by Mark Stevens, Westchester Business Journal ,December 10, 2001.
- "What every CEO can learn from Martha Stewart" by Mark Stevens, Westchester Business Journal ,March 21, 2005.
- "Lost in Translation" by Alison Stein Wellner , Inc.com,September 2005.
- "Damage control effort is targeting advisers" by Rick Miller, Investment News, November 17, 2003.
- "Expanding into 15 markets in bid for wealthy customers" by James B. Arndorfer, Investment News, November 29, 1999.
- "INSURANCE FOR THE WEALTHY: NORTHERN TRUST EYES LIFE SALES TO BOOMERS" by Michael Fritz, Investment News, August 31, 1998.
- "BIG INSURERS STARTING OWN TRUST UNITS IN TOP $ STRUGGLE. TARGET: THE 3% WHO BRING 46% OF INDUSTRY'S PROFITS" by Michael Fritz, Investment News, August 24, 1998.
- "Constant Travelers Wear Their All-Nighters as a Badge of Pride" by Francine Parnes, The New York Times, December 6, 2005.
- "Playing The Name Game" by Tom Taulli, Forbes, April 05, 2006.