Manufacturers' representative

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A manufacturers' representatives (rep), also known as sales agent, is an individual, sales agency or company that sells a manufacturer's products to wholesale and retail customers.^[1]

When a manufacturer hires a manufacturers rep firm, this usually means that a contract is signed between the two companies, which empower the rep to sell the manufacturer's products as an agent in a defined territory.^[2]^[3] The products are usually ordered directly from the manufacturer, who then pays a sales commission to the manufacturers rep firm. The commission rate varies according to the market and the product type. It can be anything from 1% to 50%, although a more typical commission rate would be 10% to 25%.^{[citation needed]}

An international manufacturers' representative is responsible for handling inventory, dealing with tarifs, and complying with government regulations.^{[citation needed]}