Manischewitz
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Manischewitz is a leading brand of kosher products based in the United States, best-known for their wine and matzo.
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[edit] History
The B. Manischewitz Company, LLC was founded by Rabbi Dov Behr Manischewitz, in 1888 in Cincinnati, Ohio. The Company built a second factory in Jersey City, New Jersey in 1932, to better serve the large Jewish community of the New York metropolitan area, and the Cincinnati store was eventually closed. The B. Manischewitz Company eventually became R.A.B. Food Group LLC. R.A.B. Food today markets kosher foods under several brands, including Manischewitz. R.A.B. is not involved with Manischewitz wine, however, except in name: it has, since 1986, licensed the Manischewitz brand name to the Manischewitz Wine Company, a subsidiary of Canandaigua Wine Company (now Constellation Brands).[1]
[edit] Foods
In addition to matzo, Manischewitz-labeled foods include cookies, pasta, and soups. Other well-known kosher brands associated with R.A.B. include Carmel, Elite, Mother's, Rokeach, Mrs. Adler's, and Tradition; many of these were acquired by R.A.B. after successful runs as independent kosher labels. Kosher foods such as these are staples of many supermarkets in the United States.
[edit] List of Foods
- Matzos
- Matzo Crackers
- Regular Matzo Crackers
- Egg Matzo Crackers
- Everything Matzo Crackers
- Original Tam Tam Crackers
- Garlic Tam Tam Crackers
- Whole Grain Lighted Salted Tam Tam Crackers (Kosher for Passover)
- Whole Grain Garden Herb Tam Tam Crackers (Kosher for Passover)
- Onion Tam Tam Crackers
- No Salt Tam Tam Crackers
- Everything Tam Tam Crackers
- Matzo Meal
- Whole Grain Noodles
- Egg Noodles
- Yolk Free Egg Noodles
[edit] Wine
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The Manischewitz winery is located in Naples, New York, and has since 1987 been the property of Constellation Brands, which continues to license the Manischewitz name from R.A.B. Foods.The Winery was founded by Leo Star and run by the Star family since 1927.
The Manischewitz winery is best known for its sweet concord wine, which is widely available in much of North America. Made from labrusca grapes, its aroma is unusual, and is combined with a large amount of residual sugar. As concord was popularized over the years by U.S. media as being the kosher wine, it is often the wine used by non-Orthodox Jews in celebrating Passover. However, Manischewitz's sweet Concord contains fructose, a sweetener derived from corn, which is a food forbidden for Passover (see Kitniyot for details on why corn is forbidden). Manischewitz produces special Kosher for Passover bottlings of their wine which are sweetened with cane sugar as opposed to the corn syrup used throughout the year.
The sweetness of Manischewitz wine and other kosher wines is often the fodder of jokes. However, Kosher wine does not have to be sweet. One of the reasons for the prevalence of sweet kosher wine in the U.S., and in the Americas generally, dates back to the early days of Jews in America, when there was the need to locally produce kosher wine for the Kiddush ritual on the Shabbat and holidays. The combination of a limited choice of grape varieties that could grow in the areas where Jews had settled, along with limited time available to produce the wine and a market dominated by hard cider, yielded a bitter wine that had to be sweetened to make it palatable.
Indeed, so well-known is the sweet Manischewitz variety in the U.S. that the existence of a thriving kosher wine industry anchored by vineyards in France and Israel, along with a growing U.S. industry, is often a surprise to Americans unaccustomed to taking kosher wine seriously.[1]
[edit] Catchphrase
The company has used the slogan "Man-O-Manischewitz What a Wine!" for advertising[2].
[edit] See also
[edit] References
- ^ a b Howard G. Goldberg. "Manischewitz Only Sweet? Not Anymore", New York Times, March 23, 1994. Retrieved on 2007-11-13.
- ^ Man-O-Manischewitz!
[edit] External links
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