Mailing list

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For Internet mailing lists, see Electronic mailing lists

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A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as "the mailing list", or simply "the list".

At least two quite different types of mailing lists can be defined: the first one is closer to the literal sense, where a "mailing list" of people is used as a recipient for newsletters, periodicals or advertising. Traditionally this was done through the postal system, but with the rise of e-mail, the electronic mailing list became popular. The second type allows members to post their own items which are broadcast to all of the other mailing list members. This second category is normally termed a "SAFE LIST" by all the members that use it on the Internet.

When similar or identical material is sent out to all subscribers on a mailing list, it is often referred to as a mailshot or blast. A list for such use can also be referred to as a distribution list.

In legitimate (non-spam) mailing lists, individuals can subscribe or unsubscribe themselves.

Mailing lists are often rented or sold. If rented, the renter agrees to use the mailing list for only contractually agreed-upon times. The mailing list owner typically enforces this by "salting" the mailing list with fake addresses and creating new salts for each time the list is rented. Unscrupulous renters may attempt to bypass salts by renting several lists and merging them to find the common, valid addresses.

Mailing list brokers exist to help organizations rent their lists. For some organizations, such as specialized niche publications or charitable groups, their lists may be some of their most valuable assets, and mailing list brokers help them maximize the value of their lists.

Mailing list is simply a list of e-mail addresses of people that are interested in the same subject, are members of the same work group, or who are taking class together. When a member of the list sends a note to the group's special address, the e-mail is broadcast to all of the members of the list. The key advantage of a mailing list over a things such as web-based discussion is that as new message becomes available they are immediately delivered to the participants' mailboxes.

Reliable list brokers can be found through most mail order/direct marketing associations.

[edit] Listwashing

Listwashing is the process through which individual entries in mailing lists are removed. These mailing lists typically contain e-mail addresses or phone numbers of those that have not voluntarily subscribed. An entry is removed from the list after a complaint is received.

Only complainers are removed via this process. It is widely believed that only a small fraction of those inconvenienced with unsolicited email end up sending a proper complaint. Because most of those that have not voluntarily subscribed stay on the list, and only the complainers stop complaining because they are removed, this helps spammers to maintain a "complaint-free" list of spammable e-mail addresses. Internet service providers who forward complaints to the spamming party are often seen as assisting the spammer in list washing, or, in short, helping spammers.