Magnificent Montague

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Magnificent Montague (b. 1928) is an American R&B disc jockey notable not only for the soul music records he helped promote on KGFJ Los Angeles and WWRL New York, but whose trademark yell, "Burn!" was expanded to "Burn, baby, burn," the rallying cry of the Watts riots.

Semi-retired by the mid-1970's, Montague relocated to Palm Springs, California, where he was instrumental in the launch of easy listening KPLM, today a successful country music station. His was the first radio station construction permit issued to an African-American in four decades.^{[citation needed]}

His autobiography was published in October, 2003 by the University of Illinois Press.