Magnús Scheving

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Magnús Örn Scheving (pronounced skeev-ing) (born November 10, 1964) is a writer, producer, entrepreneur, comedian and a famous Icelandic athlete. He is best known as the creator and co-star of the children's television show LazyTown, in which he plays the superhero Sportacus.

Scheving was born in the capital Reykjavík, but grew up in the small town of Borgarnes. In 1992 he became the Icelandic Men's Individual Champion in Aerobic Gymnastics. In 1993, he became the Scandinavian champion, and was the European champion twice in 1994 and 1995. He was voted Athlete of the Year by Iceland in 1994.

He is the CEO, creator, and co-founder of LazyTown Entertainment. This company produces books, videos, games, and sporting goods to help promote fitness and a healthy lifestyle to children. He is also creator of the show LazyTown (Latibær in Iceland), where he plays Sportacus (Íþróttaálfurinn).

Scheving is married to Ragnheiður Melsted; the couple have 2 children, Sylvia and Kristofer. Magnus has another daughter named Sunna[citation needed] from another relationship.

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