Magic Tape
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Magic Tape is a brand within the Scotch Tape family of adhesive tapes made by 3M, sold in distinctive plaid packaging.
Invented and introduced in 1961, it is the original matte finish tape. It appears frosty on the roll, yet is invisible on paper. This is due to the absence of acetate preventing it from reflecting light.[citation needed] This quality makes it extremely popular for gift-wrapping[1] . Also, it can be written upon with pen, pencil or marker, comes in permanent and removable varieties, and resists drying out and yellowing, all of which make it such a popular brand for various tasks.
In Japan, Magic Tape is a trademark of Kuraray and used to describe a hook-and-loop fastener system similar to Velcro.