MaggieMoo's Ice Cream and Treatery
From Wikipedia, the free encyclopedia
| MaggieMoo's Ice Cream and Treatery | |
|---|---|
 |
|
| Type | Franchises |
| Founded | 1989; Kansas City, Kansas |
| Headquarters | Norcross, Georgia |
| Area served | Stores in: |
| Industry | Frozen Food Industry |
| Products | Desserts, mainly ice cream. |
| Website | http://www.maggiemoos.com |
MaggieMoo's Ice Cream and Treatery is a chain of independently owned and operated franchised stores that specialize in serving ice cream and other desserts. It is a franchise brand in the portfolio of NexCen Brands Inc. The first MaggieMoo's opened in 1989 in Kansas City, Kansas and now there are nearly 200 Treateries in 36 states, Thailand and Puerto Rico.
Contents |
[edit] Stores
MaggieMoo's stores serve their products in a playful environment. Each stores features a menu of freshly made ice creams, mix-ins, smoothies, sorbets and custom ice cream cakes.
Like its sister chain Marble Slab Creamery, it serves its ice cream blend containing 12 percent or more of butterfat, by mixing in various treats into the ice cream including brownies, Snickers, Heath bar, sprinkles, fudge, and others on a frozen granite slab. The granite slab technique is unlike the processes used at other ice cream chains where they serve ice cream with simple toppings such as crushed cookies and sprinkles.
[edit] Company achievements
- According to the company, it has created the world’s first ice cream cupcake as well as the Maggie-O’s ice cream sandwich featuring Oreo™ cookies.
- The company has been rewarded for its "artistic endeavors in the field of desserts" with its "Chocolate", "Dark Chocolate", "Strawberry", "Vanilla", and "Vanilla Bean" flavors receiving the 'National Ice Cream Retailers Association's' (NICRA) Blue Ribbon for eight consecutive years.
- MaggieMoo's was included in Entrepreneur Magazine’s ranking of the top 500 franchise opportunities in 2007.
[edit] Charity work
The company does various charity works, under the name of their mascot, Miss Maggie Moo.
According to the company, their activities, all fronted by their mascot, include "rescuing animals with the Humane Society, raising money for the Hurricane Katrina Victims, walking in support of a cure for breast cancer, or helping Girl Scouts and Boy Scouts earn their badges."
The mascot is very involved with children, taking pictures, 'hugging new friends', signing autographs and visiting etc.
[edit] Trivia
MaggieMoo's was featured on an episode of a Food Network's "Unwrapped" episode, "Cakewalk," where host Marc Summers showed a look behind-the-scenes with Jim McCarren at MaggieMoo's ice cream cupcakes, a recent addition to the menu.
