Magento

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Magento
Image:Magento_logo.gif
Developed by Varien
Latest release 1.0 / March 31, 2008
OS Cross-platform
Genre Webshop
License OSL Ver. 3
Website www.magentocommerce.com

Contents

[edit] Overview

Magento is an Open Source ecommerce web application launched on March 31, 2008. It was created by Varien, building on components of the Zend Framework.[1]

Magento is available under the Open Software License version 3.0.

[edit] Features

The following is a list of some of the key features of Magento:

[edit] Analytics and Reporting

  • Integrated with Google Analytics
  • Admin Dashboard for Report Overview
  • Sales Report
  • RSS feed for New Orders
  • Tax Report
  • Abandoned Shopping Cart Report
  • Best Viewed Products Report
  • Best Purchased Products Report
  • Low Stock Report
  • Search Terms Report
  • Product Reviews Report
  • RSS feed for New Reviews
  • Tags Report
  • RSS feed for New Tags
  • Coupon Usage Report
  • Total Sales Invoiced
  • Total Sales Refunded
  • Best Customers Report by Total and Number of Orders

[edit] Catalog Browsing

  • Layered / Faceted Navigation for filtering of products
  • Static Block tool to create category landing pages
  • Ability to assign designs on category and product level (unique design per product/category)
  • Configurable search with auto-suggested terms
  • Recently viewed products
  • Product comparisons
  • Recently compared products
  • Cross-sells, Up-sells and Related Items
  • Popular Search Terms Cloud
  • Filter by Product Tags
  • Product Reviews
  • Product listing in grid or list format
  • Breadcrumbs

[edit] Product Browsing

  • Multiple Images with Zoom
  • Product Reviews
  • Related Products
  • Stock Availability
  • Multi-Tier Pricing Upsell
  • Product Option Selection
  • Grouped Products View
  • Add to Wishlist
  • Send to a Friend with Email

[edit] Catalog Management

  • Inventory Management with Backordered items, Minimum and Maximum quantities
  • Batch Import and Export of catalog
  • Batch Updates to products in admin panel
  • Simple, Configurable (e.g. size, color, etc.) and Grouped Products
  • Tax Rates per location, customer group and product type
  • Attribute Sets for quick product creation of different item types
  • Create Store-specific attributes on the fly
  • Media Manager with automatic image resizing and watermarking
  • Advanced Pricing Rules and support for Special Prices (see marketing tools)
  • Search Results rewrites and redirects
  • Approve, Edit and Delete Product Tags
  • Approve, Edit and Delete Product Reviews
  • RSS feed for Low Inventory Alerts

[edit] Customer Accounts

  • Order status and history
  • Re-orders from account
  • Recently ordered items
  • Address Book with unlimited addresses
  • Default Billing and Shipping addresses
  • Wishlist with ability to add comments
  • Email or Send RSS feed of Wishlist
  • Newsletter Subscription management
  • Product Reviews submitted
  • Product Tags submitted
  • Account Dashboard for overview of: recent orders, personal information, newsletter subscription status, primary billing address, primary shipping address, shopping cart, wishlist, recently ordered items, recently reviews and recent tags

[edit] Customer Service

  • Contact Us form
  • Feature-rich Customer Accounts
  • Order History with Status Updates
  • Order Tracking from Account
  • Forgot Password Email from front-end and administration panel
  • Order and Account Update Emails
  • Customizable Order Emails
  • Create and Edit Orders from the Admin Panel

[edit] Order Management

  • View, edit, create and fulfill orders from admin panel.
  • Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment
  • Print invoices and packing slips
  • Call Center (phone) order creation
  • Create re-orders for customers from administration panel.
  • Email Notifications of Orders
  • RSS feed of New Orders

[edit] Payment

  • Configurable to authorize and charge, or authorize only and charge on creation of invoices
  • Integrated with multiple PayPal gateways
  • Integrated with Authorize.net
  • Integrated with Google Checkout (Level 2)
  • Saved Credit Card method for offline payments
  • Accept Checks/Money Orders
  • Accept Purchase Orders

[edit] Shipping

  • Integrated for real-time shipping rates from UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL
  • Shipping to multiple addresses in one order
  • On-site order tracking from customer accounts
  • Multiple shipments per order
  • Ability to specify allowed destination countries per method
  • Flat rate shipping per order
  • Flat rate shipping per item
  • Free Shipping
  • Table rates for weight and destination
  • Table rates for product sub-totals and destination
  • Table rates for number of items and destination

[edit] Checkout

  • One-Page Checkout
  • SSL security support for orders on both front-end and back-end
  • Shipping to multiple addresses in one order
  • Checkout without account/Guest Checkout
  • Shopping Cart with tax and shipping estimates
  • Checkout with account to use address book
  • Option to create account at beginning of checkout
  • Accept gift messages per order and per item
  • Saved Shopping Carts with configurable expiration time

[edit] Search Engine Optimization

  • 100% Search Engine Friendly
  • Google Site Map
  • URL Rewrites give full control of URL's
  • Meta-information for products and categories
  • Auto-generated Site Map for display on site
  • Auto-Generated Popular Search Terms Page

[edit] International Support

  • Multi-Lingual
  • Support for Multiple Currencies
  • Tax rate support
  • Localization
  • Configurable List of Allowed Countries for, Site Registration, Shipping Destination Addresses with ability to specify per shipping method and Billing Addresses with ability to specify per payment method

[edit] Marketing Promotions and Tools

  • Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories. For example: Percent Discount | Fixed Amount Discount | Free Shipping | Buy x, get y free. | Buy x, get y with percent or fixed amount discount | Buy x, get free shipping on order | Buy x, get percent discount | Buy x, get fixed amount discount.
  • Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products
  • Free Shipping Option
  • Multi-Tier Pricing for quantity discounts
  • Customer Group-specific pricing and group-specific tier pricing
  • Landing Page Tool for Campaigns
  • Search Engine Friendly URL's
  • URL Rewrites
  • Recently Viewed Products
  • Recently Compared Items
  • New Items Promotional Tool
  • Up-sells in Shopping Cart
  • Cross-sells on product pages
  • Send to a Friend for all visitors, or registered users only
  • Send Wishlist to a Friend by Email or RSS
  • RSS Feeds for New Products, New Specials and New Tags
  • Auto-generated Site Map
  • Google Site Map
  • Polls
  • Newsletter Management

[edit] Site Management

  • Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed
  • Multi-Lingual
  • Support for localization
  • Support for multiple currencies
  • Administration Permission System Roles and Users
  • Flexible tax rate management with support for US and International markets
  • Fully 100% customizable design using templates
  • Customer Groups
  • One-Click Upgrades
  • Content Management System for Informational Pages

[edit] Criticism

  • A primary complaint with Magento has been slow loading speeds and excess features, known as bloat.
  • Magento has not been tested yet in a large scale environment.
  • Magento is not ready for European commerce use.

[edit] Limitations

  • No support for virtual products.
  • No support for recurring fee (subscription) products.

[edit] History

Development of Magento began in January 2007.[2] Seven months later on August 31, 2007, the first public beta version was released.

The German magazine t3n featured Magento in the December 2007 edition.[3]

In March 2008, Magento was selected to present at the Under the Radar: The Business of Web Apps conference, where it won the audience favourite.[4]

Magento 1.0 was released on March 31, 2008.

[edit] References

  1. ^ Case Studies: Varien. framework.zend.com. Retrieved April 12, 2008.
  2. ^ Interview: Roy Rubin about Magento Open Source eCommerce. eCommerceOptimization.com. Retrieved April 12, 2008.
  3. ^ t3n:Open Source & Web Edition 10, 12/2007 - 02/2008.
  4. ^ Under the Radar Winners Announced. Undertheradarblog.com. Retrieved April 11, 2008.

[edit] External Links

Magento Official Website

[edit] See also

Free software Portal