Mac (rapper)

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Mac, or also known as Da' Camouflage Assassin (born McKinley J. Phipps Jr. or Mac Daddy on July 30, 1977), is a rapper from New Orleans' Third Ward, and would grow to be one of the most critically acclaimed on Master P.'s No Limit Records, behind Mystikal, both as a solo rapper and as a member of the 504 Boyz rap group. He released his first album under the name Lil' Mac in 1989 at the age of 12, the "Lyrical Midget," receiving production from the then unknown producer Mannie Fresh. Mac would later join the Psychoward, a New Orleans group consisting (at the time) of more than 25 MCs. Psychoward is known (especially in the city) for having a sound that separates itself from the usual Bounce music and gangster/hustler lyrics that typifies most of the New Orleans rap scene, rather focusing on lyricism and a sound which could be described as a New Orleans Wu-Tang Clan. This made them favorites of local "hip hop heads" who often prefer this style to other local acts. In 1997 the group released their debut www.psychoward.com which is considered a classic by many. The standout on this disc was Mac.

During this time, Mac made numerous appearances on local artists' albums - notably two verses on B.G.'s Chopper City and he caught the attention of Master P, CEO of No Limit Records. Mac's first No Limit appearance was on Kane & Abel's debut, The 7 Sins. Mac's own debut on No Limit came with Shell Shocked, an album considered by many to be one of No Limit's best. Mac gained a reputation as one of the south's best lyricists. His lyrics display the somber realism and maturity that is a mainstay in much of Southern Rap as well as the lyrical dexterity of his East Coast counterparts. This album also followed the typical No Limit album formula: the deep, introspective tracks mixed in with up-tempo tracks, and a heavy presence of guest features from No Limit labelmates.

Mac's next album, World War III, came on the "downslope" of No Limit's fame. It came after Beats By the Pound, No Limit's in-house production team who are often credited with making No Limit the empire it was, left the label over purported money disputes, along with much of No Limit's roster. This may have been a blessing in disguise though, as Mac's lyrical skill was allowed to shine through on production more suited to his style. This album is also more introspective than his previous effort.

On September 21, 2001 Mac was convicted of manslaughter charges for the death of 22-year-old Barron C. Victor Jr. Though Mac maintains his claim of innocence, he is currently serving a 30 year prison term. Mac recently released an album called Mac The Lost Tapes on his myspace website (Mac Uptown 3rd Ward New Orleans, Louisiana) in September of 2007.