MacWEEK

From Wikipedia, the free encyclopedia

This article does not cite any references or sources. (December 2007) Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed.

MacWEEK was a controlled-circulation weekly Apple Macintosh trade journal based in San Francisco. It featured a back-page rumor column penned by the pseudonymous Mac the Knife.

Founded in 1987, it was acquired by Ziff-Davis in 1988. In 1998, as part of a strategy change, the print publication was relaunched as eMediaWeekly, which caused a number of its existing sponsors to withhold their advertising. The online edition of MacWEEK continued for several years, originally under the editorial management of MacWEEK staff members and later under the management of former Macworld editors. It was later shuttered in favor of Mac Publishing's Macworld and MacCentral sites.

Apple employees, following the example of executive Jean-Louis Gassee, at times referred to it as "MacLeak", yet some relied on it to distribute information they could not officially disclose, to draw internal corporate attention or funding to their projects, or to find out what was happening in their own company.