MacExpo
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MacExpo is a trade show dedicated to the Apple Macintosh and iPod held annually in London, United Kingdom at the Olympia exhibition centre. In 2005, the show attracted 25,000 visitors and 185 exhibitors. Many large corporations attend the show including Microsoft, Adobe, Quark and others. Apple Inc also attend each year with a large booth. MacExpo includes product demonstrations, special offers, speeches and more. MacExpo is planned to take place during October in 2007. Unlike the larger and more influential Macworld Conference & Expo held annually in January in California, Apple CEO Steve Jobs does not attend MacExpo for keynote speeches; However, MacExpo remains the largest annual event for the Macintosh and related Apple products in Europe.