M5 Industries

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The M5 Industries facility in San Francisco, CA
The M5 Industries facility in San Francisco, CA

M5 Industries (M5i) is a visual effects company located in San Francisco, California whose primary focus is special effects props for commercials and film, stop motion animation, and animatronic puppets. They also extend into prototype development and various display projects.

M5 Industries has produced special effects for many commercials, such as a motorized 7 Up machine that shoots soda cans at people and a remote-controlled shoe for Nike. The company's previous works date back to The Right Stuff (1983).

The company was founded by Jamie Hyneman, co-host of MythBusters with Adam Savage on the Discovery Channel. Many of the people depicted on MythBusters were originally employees of M5. The show itself used to be taped primarily in the M5 shop, but space constraints have forced much of the work and taping of MythBusters to be held in a separate annex of M5, called M7.[1][2]

The name M5 is a misnomer. The company was originally intended to be named after Q Branch which provided James Bond with his gadgets in the movies.[3]

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