M/A/R/C Research
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M/A/R/C Research is a marketing research [1]and consulting firm.
- Assessor -- a new product development and optimization platform that helps clients "green light ideas", evaluate concepts forecast the sales and market potential of developed offerings, or optimize marketplace strategy. Assessor was developed at MIT in 1978.[2]
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[edit] History
M/A/R/C was founded in 1965 by Cecil "Bud" Phillips[3] who had previously led the research team at TracyLocke in Dallas.[4] Originally called Marketing and Research Counselors, the company name was later shortened to M/A/R/C Research.
In November 1999, M/A/R/C joined with Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company.[5]
[edit] Quick Facts
- Founded -- 1965[4]
- Employees -- 96
- Headquarters -- Irving, Texas [1]
- Additional offices -- Greensboro, St. Louis, Nashville, New York
- President and CEO -- Merrill Dubrow[6]
- Industry -- Market Research
- Web site -- MARCresearch.com
[edit] In The News
- AT&T Advertising & Publishing Announces New Research Strategy for 2008 and Beyond: AT&T Will Measure Usage for 275 Markets With M/A/R/C Research
- Spending Over 4 Minutes in Check Out Lines Means Lost Customers!
- Poor Customer Service Leads to a 16% Loss
[edit] References
- ^ a b (January 25, 2008)AT&T Advertising & Publishing Announces New Research Strategy for 2008 and Beyond CNNMoney.com. Retrieved on February 21, 2008
- ^ New Product Modeling -- A 30 Year Retrospective And Future Challenges Glen L. Urban Massachusetts Institute of Technology, Cambridge, MA Alfred P. Sloan School of Management, W.P. #3908. Retrieved on February 21, 2008
- ^ Spring 2006 MMR Newsletter--Fred Reynolds:A Pioneer in Business Education Sigma Coca-Cola Center For Marketing Studies Terry College Of Business University Of Georgia. Retrieved on February 21, 2008
- ^ a b MARC Group Annual Report (1996) edgar-online.com . Retrieved on February 21, 2008
- ^ Omnicom Group to Acquire M/A/R/C Inc. HighBeam Research. Retrieved on February 21, 2008
- ^ (November 16, 2004) M/A/R/C(R) Research Appoints Merrill Dubrow New President and CEO; Former Harris Interactive Senior VP to Lead Market Research Pioneer Into Its Fifth Decade. Goliath Business Knowledge on Demand. Retrieved on February 21, 2008
