Luxe Jewels
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Luxe Jewels is a supplier of jewelry and jewelry making kits which uses a direct sales party plan model to market to the general public. Luxe Jewels was founded by Jessica Herrin in 2004 who previously co-founded WeddingChannel.com. Similar to Tupperware, Luxe Jewels relies on independent Consultants to create a bond between the company and its customers. This Consultant helps customers style their jewelry needs. In March 2008, the company has changed its name to Stella and Dot to represent a new, boutique line of jewelry and accesories.