Lucky and Flo
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Lucky and Flo are a pair of black Labrador Retrievers, notable for being the first animals trained to detect optical discs by scent. They are sponsored by the MPAA and FACT, as part of an initiative to combat copyright infringement relating to motion pictures and DVD discs.[1]
Although the dogs are sponsored and publicized on the premise that they can detect counterfeit DVDs, they have no ability to distinguish between counterfeit DVDs and any other polycarbonate optical disc.[2]
The dogs' abilities were first demonstrated in May 2006 at the FedEx shipping hub at London Stansted Airport, though inspectors found all the discs the dogs detected that day to be legitimate.[3] Another demonstration was held at the MPAA's Washington, D.C. office on September 26, 2006.[4] In March 2007 the two dogs were sent to Malaysia to help sniff out DVDs. After a raid on a pirate DVD ring in Johor Bahru on March 20, reports said that the dogs were now targeted by the DVD pirates and that a bounty had been put on their heads.[5]
In March 2008 the MPAA, along with children's magazine the Weekly Reader, released a curriculum for grades 5 to 7 featuring Lucky and Flo to be distributed to nearly 60,000 classrooms in 20,000 schools across 10 U.S. states and designed to "educate children about the importance of respecting copyrights while presenting it in a fun and exciting way," according to MPAA chairman and CEO Dan Glickman.[6]
[edit] References
- ^ WORLD FIRST AS DOGS TRAINED TO DETECT DVDS. Federation Against Copyright Theft (2006-05-09).
- ^ Ahrens, Frank (2006-09-27). On the Trail of 'Wag the Dog'. The Washington Post.
- ^ Police Dogs Sniff for Pirated DVDs. ABC News (2006-05-10).
- ^ Puzzanghera, Jim (2006-09-27). Hollywood's Latest Weapon - DVD Sniffing Dogs. Los Angeles Times.
- ^ Malaysian pirates put sniffer dogs on hit list. DailySentinel (2007-03-22).
- ^ MPAA, Weekly Reader Campaign goes to the dogs. BusinessOfCinema (2008-03-08).
[edit] See also
[edit] External links
- Using dogs to keep Lucky and Flo at bay
- On the scent of movie pirates
- Dogs sniffing out pirate copies
- Pirates put bounty on dogs' heads
- DVD detection dogs in the world Meet the trainers
- Lucky and Flo: Dog-eat-dog
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