Lucky (magazine)

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Lucky is a fashion magazine which calls itself the "Ultimate Shopping Guide" and "The Magazine About Shopping." Available by subscription, issues are published once a month and offer shopping tips, fashion advice, and articles detailing current trends. The magazine also runs a website with many similar features. Since its launch in December of 2000, Lucky has been one of Condé Nast's biggest successes.[1] Claiming to be a "voice of a friend in the know,"[2] the magazine provides suggestions in a writing style that mimics a conversation with your best, and most likely female, friend. Unlike other magazines that advise their readers on a broad spectrum of issues, Lucky's consumerist tendencies are not confined to the advertising pages (which there are many of), but fill each issue in articles with titles such as: "What I Want Now," "Trend in the Making," "My Foolproof Outfit," and "Do Good While You Shop." Every issue features a spread on some of the cover girl's favorite clothes and trends.

Lucky Magazine is published by Condé Nast Publications.

[edit] References

  1. ^ Since Lucky's launch in December 2000, circulation has gone from 500,000 to over 1 million, proving to be one of the most successful launches in Condé Nast history. [1]
  2. ^ Lucky mission statement [2]

[edit] External links

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