Lucian Bernhard

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Lucian Bernhard was a German graphic designer, type designer, professor, interior designer, and artist during the first half of the twentieth century. He was born March 15, 1883, as Emil Kahn, but changed in 1900 to his more commonly known pseudonym. The family of typefaces he developed is called Bernhard.

He was influential in helping create the design style known as Plakastil (Poster Style), which used reductive imagery and flat-color as well as Sachplakat ('object poster') which restricted the image to simply the object being advertised and the brand name. He was also known for his designs for Stiller shoes, Manoli cigarettes, and Priester matches.

He was a professor in Berlin at the "Unterrichtsanstalt des Kunstgewerbemuseums" 1923, when he emigrated to the United States, where he lived until his death on May 29, 1972.

Lucian Bernhard was the father of the photographer Ruth Bernhard.