Love Moves

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Love Moves

Studio album by Kim Wilde

Released

1990

Kim Wilde chronology

Close (album)
(1988)

Love Moves
(1990)

Love Is
(1992)

Love Moves is the seventh studio album by Kim Wilde, released in 1990.

The album contained six tracks written by Ricky and Kim Wilde and four tracks written by Kim Wilde and Tony Swain. It was produced by Ricky Wilde.

Promotion began in the spring of 1990 with the release of the single "It's Here", a lightweight melodic track with summery Spanish guitars where Kim describes her search for a place of her own in a competitive world.

The album attempted to capitalize on the success of Close (album), but although a Top 10 in loyal Scandinavian countries, it failed to sell as strongly as its predecessor. There were no clear reasons for this — the lyrics were as heartfelt as any written by Kim, and the music was melodic as ever, particularly on the singles released. Some critics lamented the MOR feel of the album and the use of similar production sounds throughout. Perhaps this was the point, as unlike the varied styles of sounds of Close, Love Moves seemed to nudge towards concept album territory, with the tracks musically succinct and cohesive. It included guests like Jaki Graham, who contributed backing vocals and Deon Estus, playing bass guitar. Wilde herself believed "it was a very strong album, and it was very disappointing that it didn't do well. But it didn't really come as too much of a big surprise, because my career before then had always been very up and down. So it wasn't a complete shock... but it was very disappointing."^[1]

"World in Perfect Harmony" and "Who's To Blame" showed two faces of a similar problem: hope for a better world and despair at how mankind is treating the environment respectively. "In Hollywood" is about a world of glamour where love seems to lose out in between famous people. Kim wasn't especially "Wilde" on this album, except for the track "Can't Get Enough (Of Your Love)" where the guitar rips one more time.

This was the first Wilde project to yield no Top 40 releases in the UK ("Time", the second release, is the lowest charting single in her discography). Nevertheless, astonishingly, five singles in total were released across Europe, with "It's Here" becoming a Top 20 hit in Scandinavian countries and "Can't Get Enough" notching up Top 20 entry and long run on the French singles chart.

Kim stated in recent years that the album marks a rather depressing time in her life, but remains a personal favourite.