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KFC, or Kentucky Fried Chicken, is a fast food restaurant chain based in Louisville, Kentucky. Founded by Colonel Harland Sanders, KFC is now a division of Yum! Brands. KFC is known mainly for its fried chicken.
The company adopted the abbreviated form of its name in 1991. Three reasons are commonly speculated: de-emphasis of chicken, as the chain was moving to offer other foods; the unhealthy connotations of "fried"; or a shorter name that would be considered more appealing to younger customers. Recently, the company has begun to re-embrace the Kentucky Fried Chicken name, and now uses both Kentucky Fried Chicken and KFC in advertisements. The Kentucky Fried Chicken name can be seen on some buckets of chicken. As of 2007, the company's website uses Kentucky Fried Chicken for the logo in the United States.
The popularity and novelty of KFC has led to the general formula of the fried chicken fast-food restaurant being copied by restaurant owners worldwide.
