Louis Bohne

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Louis Bohne (b?–1821), born in Mannheim, Germany, was the legendary sales agent for Veuve Clicquot whose exploits during the French invasion of Russia and subsequent fall of Napoleon substantially increased the popularity of Champagne in Russia during the 19th century.

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[edit] Early work for the Clicquots

Louis Bohne first met Mme. Clicquot's husband, François Clicquot, in Basel and began working for the Champagne house by peddling orders in England. Due to the saturation of many houses competing for the Champagne market there, Bohne was soon transferred to the relatively untapped market of Russia, Prussia and Austria.[1] Once there, he was able to successfully integrate himself into the Russian Court and became close personal friends with the Tsar Alexander I and Czarina Elisabeth Alexeievna, which greatly elevated the esteem of Clicquot Champagne within Saint Petersburg.[2]

[edit] Napoleonic War with Russia

In the summer of 1812, following Napoleon's invasion of Russia, the tsar issued a decree banning the import of French wines in bottles. This was a deliberate affront to Napoleon's patronage of Champagne since the only feasible way to transport the sparkling wine was in the bottles as storage in barrels would cause the wine to lose all effervescence. In an attempt to circumvent the ban, Bohne registered Veuve Clicquot as a coffee merchant and began smuggling in small quantities of bottles of champagne in barrels of coffee beans.[3]

Following the Prussian occupation of Reims, Louis Bohne worked out a scheme to smuggle a large quantity of Veuve Clicquot's 1811 vintage Cuvée de la Comète, named for the passing of Halley's Comet that year. While Madame Clicquot distracted the stationed soldiers by opening up her cellars with all the champagne they could drink, Bohne quietly hired a Dutch merchant vessel to be loaded up at Rouen with more than ten thousand bottles. Docking at Königsberg, Bohne's shipment was met with eager enthusiasm by the Russian elite,[4] with even the tsar himself making a visit.[5] Soon the ban was lifted and a second shipment of this famous wine was quickly sent to Saint Petersburg. The success of this venture firmly established Veuve Cliquot's stature as Russia became the second largest consumer of Champagne in the world.[4]

[edit] See also

[edit] Notes

  1. ^ Hugh Johnson, Vintage: The Story of Wine (New York: Simon and Schuster 1989), p. 334. ISBN 0671687026.
  2. ^ Don and Petie Kladstrup, Champagne: How the World’s Most Glamorous Wine Triumphed Over War and Hard Times (New York: William Morrow, 2005), p. 81. ISBN 0060737921.
  3. ^ D. & P. Kladstrup, Champagne, p. 82.
  4. ^ a b D. & P. Kladstrup, Champagne, p. 83–84.
  5. ^ Johnson, Vintage, p. 335.