London Sounds Eastern

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1 The Launching of London Sounds Eastern -BBC Radio London
2 Ethnic Minority Broadcasting on the BBC
3 South Asian Stars on the BBC
4 South Asian Heads of State on the program
5 BBC Asian Network
6 External links

[edit] The Launching of London Sounds Eastern -BBC Radio London

London Sounds Eastern was one of the most popular ethnic minority radio program's on the BBC. It was presented by Vernon Corea and produced by Keith Yeomans. The program went on the airwaves on a Sunday evening on BBC Radio London 206. It enjoyed a huge multi-cultural radio audience and was even highlighted in the BBC Radio Times in 1976. London Sounds Eastern was the first ever Asian program in English on the BBC . Until the launch of 'London Sounds Eastern' Asian radio programming in the United Kingdom were mostly in the Hindi and Urdu languages.

[edit] Ethnic Minority Broadcasting on the BBC

'London Sounds Eastern' was a real breakthrough in terms of ethnic minority broadcasting. It expanded musical horizons featuring music as diverse as the gazaals of Pakistan, raagas from India and baila from Sri Lanka. It even featured music from China and Singapore.

Vernon Corea, presenter of London Sounds Eastern was appointed Asian Programmes Officer of the BBC and trained broadcasters from minority ethnic communities for the BBC Local Radio network. Among those who sought advice on a career in radio was the BBC TV Presenter George Alagiah. Vernon Corea went on to be the BBC's Ethnic Minorities Adviser.

[edit] South Asian Stars on the BBC

A whole host of Asian stars were featured - Lata Mangeshkar, Asha Bhosle, Usha Uthup, Pandit Ravi Shankar, Pandith Amaradeva, Asian actress Jamila Massey and her husband the writer Reginald Massey, Clarence Wijewardene, Annesley Malewana, Mignonne Fernando, Nimal Mendis, The Gypsies, Desmond de Silva were some of the South Asian stars on 'London Sounds Eastern.' Their music reached new audiences in London and hundreds of fans wrote in to BBC Radio London.

[edit] South Asian Heads of State on the program

Heads of State have also appeared on the radio program among them the President of Sri Lanka. Vernon Corea, the presenter of 'London Sounds Eastern' also met with the President of the Maldives.

[edit] BBC Asian Network

The program pioneered the way for the BBC Asian Network.Pandit Ravi Shankar was among the celebrities interviewed by Vernon Corea for London Sounds Eastern.