Logo extraction puzzle

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3rd Edition of the Retail Alphabet Game.
3rd Edition of the Retail Alphabet Game.

Logo extraction puzzles are a class of printed or online games by which a player is provided a series of photographic segments of larger, identifiable branding logos from which to decipher the source.

In a popular form, the puzzle will display a "gameboard" of 26 images, each showing a different letter of the English alphabet and extracted from different consumer or corporate product insignia.

[edit] Versions

  • The Retail Alphabet Game by Joey Katzen was the first such well-known version of this game online. It was first launched in 1997, and several editions have been developed since, each using the familiar 26-letter pattern.
  • Following the popularity of the Retail Alphabet Game, logogame appeared and quickly grew to encompass over a dozen variants. While the early creations stuck to a 26-letter pattern, later editions have included non-alphabetic logo extractions.
  • Games magazine has also published a print version of this type of puzzle, showing the field of extracted letters on its front cover accompanied by a mail-in contest, awarding prizes to those who could correctly solve the entire board.
  • A new site has sprung up with 10 varients on the logo alphabet theme, which updates sporadically. Logopogo contains such themes as TV shows, magazines, and cereals, all sticking closely to the A-Z pattern.