Loeb (supermarket)

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Loeb Logo
Loeb Logo

Loeb is a Canadian supermarket chain of 40 stores in Ottawa and northeastern Ontario. Each of the stores average 26,114 square feet (2,426 m²) in size. Loeb was acquired by the Quebec-based supermarket chain Metro in 1999. It is currently Ottawa's second largest supermarket chain behind Loblaws. It is headquartered in Ottawa.

Interior of a typical Loeb Supermarket
Interior of a typical Loeb Supermarket
Loeb Fallingbrook, 10th Line Rd, Orléans, Ontario
Loeb Fallingbrook, 10th Line Rd, Orléans, Ontario

Loeb began in 1912 when Moses Loeb opened a small wholesale confectionery house in Ottawa, Ontario, Canada. From 1912 to 1950, Loeb was a small wholesale warehouse. Eventually, Loeb grew from that small confectionery house into two large warehouses. For Loeb, the following two decades were those of lucrative business ventures. Through partnerships with other companies, Loeb grew to serve the needs of more people within a greater area. They even enjoyed success in the United States – a very competitive market.

Throughout the 1980s, Loeb expanded throughout Canada. In 1990, Loeb launched its own brand of private label products called 'Loeb Made Today', and soon after came 'Loeb Ready' products.

In June 1999, Loeb became part of the Metro Foods corporate group. Now Loeb was able to put Metro's house brands Merit Selection and Irresistible Brand products on their shelves. Today, Loeb stores serve customers throughout the province of Ontario.

In 2006, following Metro's summer 2005 acquisition of The Great Atlantic & Pacific Company of Canada, Loeb has become a subsidiary of A&P Canada Co. New products and services are introduced to Loeb stores, and the Merit, Econochoix and Irresistible lines have been dropped in favour of A&P Canada’s house brands Master Choice, Equality and Baker’s Oven products and Fresh Obsessions produce.

In January 2008, Loeb began returning the Irresistible lines to its stores.

It is unrelated to the Swiss chain of grocery stores with the same name.

Contents

[edit] Advertising slogans

  • 1998 – 2002: Real Values (Get Real... Real Saving, Real Quality, Real Variety & Real Freshness)
  • 2002 – 2004: For What's Important in Life
  • 2004 - present: Just What You Need, Lunch Box Treats for Kids of All Ages!, Cut Your Way Everyday!, Freshness to Go!

[edit] Private labels

  • Merit Selection
  • Econochoice
  • Irresistibles
  • Loeb Bakery Shoppe
  • The Event Pleaser
  • Red Grill Meats

Since acquisition of A&P Canada by parent company:

  • Fresh Obsessions
  • Master Choice
  • Basics for Less
  • Equality

[edit] See also

[edit] External links

  • Loeb Official website.