Local Ad
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| The Office episode |
| "Local Ad" | |
 The Dunder Mifflin graphic created by Pam for the "Local Ad". |
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| Episode No. | 56 |
| Prod. Code | 4009 |
| Airdate | October 25, 2007 |
| Writer(s) | B. J. Novak |
| Director | Jason Reitman |
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The Office Season 4 |
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| List of all The Office episodes... | |
"Local Ad" is the fifth episode of the fourth season of the American television series The Office, the show's fifty-sixth episode overall. It was written by B.J. Novak and directed by Jason Reitman, director of the film Juno, which featured Office star Rainn Wilson. It originally aired on October 25, 2007. The episode was nominated for a 2007 WGA Award for episodic comedy, losing to another episode of The Office, "The Job."[1]
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[edit] Synopsis
When Michael learns that the Scranton branch's participation in a Dunder Mifflin television commercial is limited to five seconds of waving at the camera, he dismisses the advertising consultants and convinces Corporate to consider an alternative version he will produce himself.
Pam designs an animated logo for the commercial. Phyllis's mission to enlist visiting author Sue Grafton to appear in the ad is unsuccessful. Headed by Darryl, a group of employees write and perform a jingle for the commercial, which Michael rejects. Andy, meanwhile, struggles throughout the day to recall the product name from an advertising jingle.
Dwight has largely removed himself to the virtual world of Second Life and has reluctantly become Andy's confidante regarding his relationship with Angela. Dwight's spirits are lifted when he learns that, during a makeout session with Andy, Angela cried, "Oh, D!"
After Corporate rejects Michael's ad, the office gathers at Poor Richard's Pub to watch the professionally filmed commercial, which Michael refers to as "the world premiere of corporate crapfest." Later, when Jim plays Michael's version of the commercial on the bar's television set, it receives a positive response from the employees and others at the bar.
[edit] Reception
"Local Ad" received a 5.2 Nielsen Rating and a 8% Share. The episode was watched by 8.98 million viewers and achieved a 4.7/11 in the key adults 18–49 demographic.[2]
[edit] Notes
- When Pam asks Jim why his Second Life avatar has a guitar strapped on his back. However, in E-mail Surveillance, a guitar can clearly be seen in his room.
- In "Take Your Daughter to Work Day", Dwight says that having games on his work computer would be inappropriate. In this episode, he explains that "Second Life is not a game."
- Describing a moment in his commercial, Michael uses the expression, Triumph of the Will, seemingly oblivious that this is the title of a Nazi-propaganda film.
- When Andy discusses "D" with Dwight in the break room, he is drinking a Wegmans brand "W-Pop."
- Jason Reitman directed recurring The Office guest stars Melora Hardin (Jan Levinson) and David Koechner (Todd Packer) in his film Thank You for Smoking.
- This is the first mention of Dunder-Mifflin's Nashua, New Hampshire branch.
- During the scene with Dwight and Andy in the break room, the logo of the Scranton/Wilkes-Barre Yankees, the AAA affiliate of the New York Yankees, can be seen on the snack machine.
- Michael prank calls Ryan pretending to be Eddie Murphy. This started when Michael got Ryan's cell phone number in "The Fight," He pretended to be Michael Jackson, Tito Jackson, Mike Tyson, Saddam Hussein, and Ryan's girlfriend.
- In a deleted scene, Toby suggests they run their ad version in slow motion. Everyone in the office but Michael likes the idea. Toby then says he worked in advertising for three years and Michael says that's why ads are so bad nowadays.
- The full jingle lyric that Andy cannot remember is "Break me off a piece of that Kit Kat bar."
- The program Michael uses to edit his version of the Dunder Mifflin ad is Adobe Premiere Pro.
- Had a scene with Jim and Michael discussing the ad been included, this would have been the sixth time an expletive has been censored.
- Michael mis-pronounces the word "coup."
- The soundtrack that plays in the ad that plays at the end in the bar is the theme song of the 1981 British movie, Chariots of Fire.
[edit] References
- ^ 2008 Writers Guild Awards Television & Radio Nominees Announced Press Release. WGA. December 12, 2007.
- ^ Broadcast TV Ratings for Thursday, October 25, 2007. Your Entertainment Now. Retrieved on 2007-10-26.
[edit] External links
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