Little Trees

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For other uses, see Little tree.
Little Trees hanging from rear view mirror.
Little Trees hanging from rear view mirror.

Little Trees (US) are disposable air fresheners in the shape of an abstract evergreen tree, marketed for use in cars. They are made of a material very similar to beer coasters and are produced in a variety of colours and scents. They are most commonly seen hanging from rear-view mirrors on front windscreens. These air fresheners were invented in 1952 in Watertown, NY by Swiss-born Canadian businessman Julius Sämann[1].

A handful of companies in Europe produce Little Trees under license, using the names Magic Tree (UK, Ireland), Wunder-Baum (Sweden, Germany, Netherlands, Norway, Finland), and Arbre Magique (France, Italy, Spain, Portugal). In Sweden the Wunder-Baum brand is sometimes associated with the raggare culture.

Little Trees are often promoted through motorsports. In 1986, Little Trees became a sponsor of Formula 3 racing in Italy. Little Trees has been a sponsor of Porsche Motorsport in Germany. In the US, Little Trees currently sponsors NASCAR driver Mike Olsen.

The trees feature prominently in the movies The Fisher King, Se7en, and Repo Man [2].

[edit] References

  1. ^ Little Trees Europe (Shockwave flash). Retrieved on 2006-05-13.
  2. ^ Moos, Jeanne (1996-01-31). How's your car's fashion 'scents'?. CNN. Retrieved on 2006-05-20.

[edit] External links