List of generic and genericized trademarks

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[edit] List of generic trademarks

Main article: Genericized trademark

The following list contains marks which were originally created and used as trademarks, but which have subsequently become synonymous with the common name of the relevant product or service. They have become so generic that their former status as proprietary trademarks is often unknown to the general public. Such marks may therefore be considered "fully generic", whereas genericized marks which are at risk of becoming generic are listed in the next section.

[edit] List of frequently misused trademarks

Trademarks in this list are still registered as trademarks (except where noted), but are sometimes misused in a generic sense. The previous list contains former trademarks that no longer have legal status, while the following list comprises those marks which have been registered as trademarks, and which continue in use and are actively enforced by their trademark owners. It is improper to use these generically (except where noted by country).

None of these marks should be regarded as legally abandoned or in the public domain, and therefore each should always be capitalized. Writing guides such as the AP Stylebook advise writers to "use a generic equivalent unless the trademark is essential to the story."

Trademark or Brand Name Generic name Trademark owner Notes
Adrenalin epinephrine Parke, Davis & Co Widely referred to as "adrenaline" outside of the U.S., and in the BAN and EP systems
Aspirin acetylsalicylic acid or aspirin in some countries Bayer Declared generic in the U.S. in 1923 and elsewhere; still a protected trademark in about 80 countries, including Canada and many countries in Europe[19]
Band-Aid adhesive bandage Johnson & Johnson
Bubble Wrap air-filled plastic wrapper Sealed Air Corporation
Coke cola, soft drink, pop, or soda The Coca-Cola Company Generic term varies regionally
Esky cooler Nylex Australian usage
Frisbee flying disc Wham-O
Google search engine Google
Hacky Sack footbag Wham-O
Hoover vacuum cleaner The Hoover Company UK usage
Jacuzzi hot tub or whirlpool bath Jacuzzi Inc.
Jell-O gelatin Kraft Foods The Jell-O brand also encompasses pudding products
JumboTron large-screen television technology Sony
Kleenex facial tissue Kimberly-Clark Worldwide, Inc.
LEGO building bricks or building toys The LEGO Group These are also often called "LEGOs"
Mace pepper spray or tear gas Mace Security International
Popsicle ice pop Unilever
Post-it sticky notes 3M Also "repositionable" or "repositional notes"
Q-tips cotton swabs Kimberly-Clark Worldwide, Inc.
REALTOR real estate broker, salesperson, agent, trader, etc. National Association of Realtors Trademarked in the U.S.
Rollerblade inline skates Nordica
Rolodex rotary card file Newell Rubbermaid
Saran Wrap plastic wrap Dow Chemical Company U.S., Canada
Scotch Tape adhesive tape 3M U.S., Russia
Sellotape adhesive tape Henkel Consumer Adhesives UK, Turkey
Sheetrock drywall US Gypsum
SPAM canned luncheon meat Hormel Foods Corporation
Stanley knife utility knife or box cutter Stanley Works
Styrofoam polystyrene thermal insulation Dow Chemical Company
Tannoy public address system Tannoy Ltd. UK usage
Thermos vacuum flask Thermos GmbH[20] Declared generic in the U.S. in 1963[21]
Waverunner personal watercraft Yamaha
Xerox photocopy/photocopier Xerox Common in Russian-speaking countries
Yo-Yo spinning toy Papa's Toy Co. Ltd. Declared generic in the U.S. in 1965;[22] valid in Canada
Zamboni ice resurfacer Frank J. Zamboni & Co., Inc.

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