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Seven Network's TV ad campaigns tend to follow NBC (mostly due to Seven's semi-close ties with the American network), but at times also used some imaging from fellow US network ABC.
[edit] Network Slogans/Campaigns
- 1970-February 28, 1975: "The Seven Revolution"
- 1975: "Seven Colors Your World"
- 1976-79: "The Color Machine" (a.k.a. Seven/Who Colors Your World)
- 1981-82: "All The Best" (Sydney/Adelaide only) (borrowed from NBC's 1976 slogan)
- Summer 1981/82: "Lucky Seven" (Sydney/Melbourne only)
- 1983: "Just Watch Us Now" (Sydney/Adelaide/Perth only) (based on NBC's "We're NBC, Just Watch Us Now")
- 1984: "Be There" (Melbourne/Sydney only) (again, based on NBC's slogan that marked NBC's rise in the 80s)
- 1986: "Say Hello!" (Adelaide/Melbourne/Perth only) (based on Frank Gari's "Hello News"; also used by TasTV)
- 1986: "Sail On" (Sydney/Perth only)
- 1988: "Let's Celebrate '88" (borrowed elements from "Come Home to NBC")
- 1989: "Only the Best on 7" (borrowed from NBC's "Come Home to the Best, Only on NBC")
- 1990: "The Place to Be/In The Mood" ("The Place to Be" borrowed from NBC)
- 1991: "Yeah!" (based on the "Mony Mony" by Billy Idol)
- 1992: "Good Vibrations" (based on the song by The Beach Boys)
- 1993: "Handmade Television"
- 1993-94: "It Has to Be Seven"
- 1995-June 1996: "Discover It All" / "Get Lucky, Get Seven"
- June 1996-April 1999: "Everyone's Home"
- September 1996: "40 Years of Television"
- May 1999-September 14, 2003: "The One to Watch"
- 2003 (September 14-November): "Lucky Number Seven"
- Summer 2003/04: "Brand Spankin' New Summer"
- 2004: "7 NOW!" (based on FOX's 2002 slogan "FOX NOW")
- Summer 2004/05: "7 Summer" (based on "Summer of Love" by Black Cabs)
- December 26, 2004-: "GOTTA LOVE IT"
- 2006 (Aug-Sept): "TV Turns 50"
- January 2008-: "GOTTA LOVE IT" c/w "Get Ready!"
[edit] Melbourne
- 1960: "You're on Seven. This is Herald-Sun TV"
- 1975: "SSSSSSS Seven Color Television" (March 1-August 31, 1975)
- 1980: "You're on Seven" (borrowed elements from NBC's "NB-See Us")
- 1980-81: "A Part of You"
- Summer 1981/82: "Summer is a Part of You"
- 1982: "Take a Bow"
- 1983: "Sevensational"
- 1985-87: "Hello Melbourne" (based on WSMV-TV's "Hello Nashville")
- 1986 (Nov.): "30 Years of Television"
- Early 1999: "Melbourne's Alive!"
- 2005 (Aug. 22): "Melbourne is Seven"
- 2005 (Nov. 4): "Our 50th Begins!"
- 2006 (Aug-Sept): "7 Melbourne - 50 Years On"
[edit] Sydney
- 1956: "This is ATN Channel 7, Sydney"
- 1968: "Seven is..."
- 1977: "Seven is Your Place to Be"
- 1979: "Seven's Reaching for the Stars"
- 1980: "Channel 7's Proud in Sydney" (borrowed elements from NBC's "Proud as a Peacock")
- 1982: "Our Pride is Showing" (based on NBC's 1981-82 slogan)
- 1985: "The World on Seven - Let's All Be There" (based on NBC's "On NBC, Let's All Be There")
- 1985-87: "Let's All Be There" (borrowed from NBC slogan, even though NBC changed slogans in '86)
- 1986: "Sydney CBD" (used alongside "Let's All Be There")
- 1986 (Nov.): "Thirty Years Together - Channel 7 and You"
- Summer 1986/87: "Summer is the Time, Seven is the Place" (based on ABC (US)'s "Now is the Time, ABC is the Place")
- 1987: "You're Invited on a Journey"
[edit] Brisbane
- 1965-66: "You Can See It All on Seven"
- 1967: "Brisbane's Liveliest Channel"
- Summer 1978/79: "Summer Fever!"
- 1979: "Seven Fever!"
- Summer 1979/80: "Summer Fever!"
- 1980: "Seven, You're Still Looking Hot!"
- Early 1981: "We're Doing It For You"
- 1981: "Supercharged 7!"
- 1982-87: "Love You Brisbane"
- 1984: "25 Years of Television"
- 1992-93: "Nobody Knows Brisbane Like Seven"
- 1995-99: "The Great South East"
- 2007: "Love You Queensland"
[edit] Adelaide
- ADS-7 1985: "Adelaide is Seven"
- ADS-7 1986: "Say Hello!"
- SAS-7 Late 1987: "On The Move"
- SAS-7 1989-Early 1990: "Adelaide's Channel 7" (Bee Gees's "First of May" played through the background)
- SAS-7 1997: "Adelaide's Home with Seven"
- SAS-7 2007: "Seven On the Move"
- 1980: "21 Years of Television"
- 1982: "We're With You, 7"
- 1984: "You Can See It All on 7"
- 1985-88: "Love You Perth"
- 1999: "Perth - 40 Years"
[edit] UNCONFIRMED
- ADS-7 1960s: "You're in Tune When You're Tuned to Seven"
- ADS-7 1960s: "Seven Turns You On!"
- TVW-7 Summer 1980s: "The Heat Is On!"
- HSV-7 Mid 1960s: "Look For The Seven"
[edit] Slogans not used on air
"Welcome to the Bright New World of Seven"
"Bright New World" was created by HSV-7 Melbourne for use around Australia, but was not seen on air. It was used in a shopping centre promotion for "Phillips Natural Colour TV" during the period of colour test transmissions. The promotion involved TV sets on display with this Ident on a loop.
[edit] External links