List of Apple Inc. slogans

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This is a list of slogans that have been used by Apple Inc. in advertising and marketing material from the 70s to the present date. Currently the most popular "slogans" of Apple Inc. are 'Get a Mac' or simply the Apple Logo.

Contents

[edit] Company advertising campaigns

  • "Byte into an Apple" (Late 1970s)
  • "Soon there will be 2 kinds of people. Those who use computers, and those who use Apples." (Early 1980s)
  • "The computer for the rest of us." (1984)
  • "The Power to Be Your Best" (1990)[1]
  • "Think different." (1990s)
  • "It just works" (2006)

[edit] Product advertising slogans

[edit] Apple 1

  • "Apple introduces the first low cost microcomputer system with a video terminal and 8K bytes of RAM on a single PC card!"

[edit] Apple II

  • "Introducing Apple II"
  • "Original Apple II"
  • "What every educator should know about desktop computers."
  • "The home computer that's ready to work, play and grow with you."
  • "We're looking for the most original use of an Apple since Adam" Promoting a user-submission contest
  • "A is for Apple"
  • "How to buy a Personal Computer"
  • "Welcome IBM. Seriously." Apple II ad recognizing the introduction of the original IBM PC as a milestone for the industry as a whole
  • "What's the 'e' stand for?" Ad for the Apple IIe
  • "What kind of man owns his own computer?"

[edit] Macintosh

  • "It takes minutes of practice to make Macintosh do this."
  • "Introducing Macintosh. What makes it tick. And talk." - technically oriented ad featuring a cutaway drawing of the Macintosh 128k
  • "Of the 235 million people in America, only a fraction can use a computer... Introducing Macintosh. For the rest of us." - headline from a 20 page brochue published in Newsweek[2]

[edit] iMac, iBook, and Mac mini

  • "iThink, therefore iMac." (1998) based on René Descartes famous line, "I think, therefore I am" (Cogito ergo sum).
  • "The iMac to Go." (1999) used to market the introduction of the iBooks.
  • "Where did the computer go?" (2004) used to market the introduction of the new iMac G5
  • "From the creators of iPod." (2004) used to market the introduction of the iMac G5
  • "The most affordable Mac ever." (2005) used to market the introduction of the Mac mini.
  • "Now showing. The new iMac G5" (2005) used to market the new iMac G5 released in October 2005.
  • "Small is Beautiful" (2006) used to market the new Intel Mac mini
  • "The new, all-in-one iMac" replaced the previous
  • "You can't be too thin, Or too powerful." (2007) slogan used to market the new iMac released in August 2007 [3]
  • "A little Mini.A lot of Leopard"(2007) used to market the Mac Mini shipping with Mac OS X Leopard
  • "The ultimate all-in-one.Now shipping with Leopard" (2007) used to market the iMac shipping with Mac OS X Leopard
  • "More Power. Thinly disguised." used to market the iMac revision of early 2008

[edit] Power Mac, PowerBook,MacBook and MacBook Pro

  • "The plot thins." (1999) -- used to market "thinner" PowerBook G3 models code-named "Lombard", introduced May 1999
  • "Two Brains are better than one" (2000) used to market the introduction of the dual processor Power Mac G4s
  • "Less is more" (2003) used to market the introduction of the PowerBook G4s
  • "The world's fastest computer" (2003) used to market the introduction of the Power Mac G5s, somewhat controversial as many in the PC world disputed the benchmarks.
  • "Sends other UNIX boxes to /dev/null" (2003) used to advertise Mac OS X-equipped PowerBooks
  • "Higher Resolution. Better Mileage" (2005) used to describe the higher resolution and better battery life on the new PowerBooks (October 2005)
  • "Meet the family. Now complete." (2006) used to market the new MacBook family
  • "Everything2" (2006) used to advertise the MacBook with Intel Core 2 Duo
  • "Same lovable MacBook. New lovable speed." (2007) used to advertise the MacBook with faster Intel Core 2 Duo processors than the previous model.
  • "Vroom with a View." (2007) used to advertise the MacBook Pro with new 1920x1200 displays.
  • "State-of-the-art meets state-of-the-art. MacBook Pro now shipping with Leopard" used to advertise the MacBook Pro with Mac OS X Leopard
  • "Same lovable MacBook. New amazing OS. MacBook now shipping with Leopard" (2007) used to advertise the MacBook with Mac OS X Leopard
  • "Book smart." (2008) used to market the new MacBook released in February 2008.
  • "Nimble, meets quick." (2008) used to market the new MacBook Pro released in February 2008.
  • "Rapid transit" (2008) used to market the new MacBook and MacBook Pro

[edit] iPod

  • "1,000 songs in your pocket." (2001) used to promote the first generation iPod's large storage capacity and compact design
  • "Mini. The next big thing." (2004) used to market iPod mini Maria
  • "Teeny doesn't mean weeny." (2004) used to market iPod mini
  • "The best keeps getting better" (2004) used to market iPod fourth generation
  • "10,000 songs in your pocket." (2004) used to market iPod fourth generation
  • "Paint it black." (2004) used to marked iPod U2 Special Edition fourth generation
  • "Life is random." (2005) used to market iPod shuffle
  • "Give chance a chance." (2005) used to market iPod shuffle pro.
  • "Random is the new order." (2005) used to market iPod shuffle
  • "Enjoy uncertainty." (2005) used to market iPod shuffle
  • "1,000 songs. Impossibly small." (2005) used to market iPod nano
  • "One more thing..." (2005) used to market iPod fifth generation with video
  • "Watch your music" (2005) used to market iPod fifth generation with video
  • "15,000 songs. 25,000 photos. 80 hours of video." (2005) used to market iPod fifth generation with video
  • "Give music." (2005) used to market iTunes Music Cards
  • "The best digital jukebox and #1 music download store. Now with video." (2005) used to market iTunes 6
  • "Which iPod are you?" (2006) used to market iPod family
  • "Home stereo. Reinvented." (2006) used to market iPod Hi-Fi
  • "Back for an encore." (2006) used to market iPod U2 Special Edition fifth generation with video
  • "Tune your run." (2006) used to market Nike+iPod
  • "Completely remastered." (2006) used to market the second generation iPod nano
  • "Clip and go." (2006) used to market the second generation iPod shuffle
  • "Put some music on." (2006) used to market the second generation iPod shuffle
  • "Movies, TV shows, games, and music. Now playing on an iPod near you." (2006) used to market enhanced iPod fifth generation
  • "Put a different kind of change in your pocket." (2006) used to market iPod nano (PRODUCT) RED
  • "Put a thousand thanks in their pocket." (2006) used to market iPod Corporate Gifting Program
  • "Put some color on." (2006) used to market the 4 new colors for the second generation iPod shuffle
  • "Give the gift of iPod." (2006) used to market the iPod for Valentine's Day.
  • "Meet the best iPods ever." (2007) used to market the redesigned iPod line.
  • "A little video for everyone." (2007) used to market the third generation iPod nano
  • "Hold everything." (2007) used to market the sixth generation iPod, the iPod classic
  • "A new gig for iPod shuffle" (2008) used to market iPod shuffle 2GB
  • "Now there's even more to touch." (2008) used to market the iPod touch firmware 1.1.3
  • "Play more than music. Play a part." (2008) used to market the iPod (PRODUCT)RED
  • "Everybody Touch" (2008) used in the new iPod Touch commercial
  • "What's new to touch" (2008) used in the January '08 software update of the iPod Touch
  • "Tap into what's new" (2008) also used in the January '08 software update of the iPod Touch
  • "Now there's even more to touch" (2008) used for advertising the new iPod Touch software update
  • "Pump up the volume. iPod Touch Now in 32GB" used to market the 32GB iPod Touch
  • "So much to touch." (2008) used to advertise 8GB, 16GB, and 32GB models starting at $299.

[edit] iTunes

  • "Rip. Mix. Burn." (2001) used to promote iTunes desktop CD burning capability, somewhat controversial as it was seen by some as advocating piracy.
  • "Rock and Roll will never die. It is, however, being reborn." (2003) used to promote the iTunes Store
  • "The best Windows app ever." (2003) used to promote iTunes on Windows.
  • "Hell Froze Over." (2003) used to promote iTunes on Windows
  • "Welcome to the digital music revolution." (2004) used to promote iTunes
  • "Drink. Win. Play." (2005) used during the 2005 Pepsi-iTunes promotion.
  • "Welcome to the entertainment center of your world." (2006) used to promote iTunes 7
  • "Give the gift of music for the holidays." (Fall 2006) used to promote iTunes Gift Cards
  • "The entertainment center of your world." (2007) currently used to promote iTunes 7
  • "American Idol on iTunes." (2008) used to promote American Idol performances on iTunes.

[edit] Intel

  • "What's an Intel chip doing in a Mac? A whole lot more than it's ever done in a PC." used on Apple's website to promote the MacBook Pro and iMac featuring Intel processors.
  • "Imagine the Possibilities." The tag-line used for the TV commercial which introduced the use of the Intel chip in the new Macintosh computer line.
  • "Faster now comes standard." (2006) used on Apple's website to promote the faster processor speeds on the MacBook Pro
  • "Better than ever" (2008) used to market the Intel Core 2 Duo 45nm Penryn processor in the MacBook

[edit] iPhone

  • "Touching is believing" as seen in print ads
  • The word "hello" used in the iPhone's ad.
  • "iPhone Apple reinvents the phone" used at apple.com
  • "Say Hello to iPhone" used at apple.com
  • "Talk about big. iPhone now in 16GB. More music. More video. More iPhone." (2008) used to market the new iPhone in 16GB

[edit] AppleTV

  • "YouTube, Meet AppleTV" (2007) Used currently on the iPod+iTunes homepage.
  • "If it's on iTunes, it's on your widescreen TV." (2007).
  • "Movie rentals and much more." used to market the Apple TV.

[edit] Mac OS X

  • "Redmond, start your photocopiers" (2006) used to market Mac OS X Tiger, Redmond referring to Microsoft
  • "Add a new Mac to your Mac" (2007) Currently used to promote Mac OS X Leopard on Apple.com.
  • "Hello, Tomorrow" (2007) Used on apple.com for Leopard introduction.
  • "Beyond Vista" (2007) Universal line to promote OS X.
  • "The Next Big Things" Used currently on apple.com for Leopard's features introduction.
  • "Rock Solid Foundations" Promotes the core technologies that power Leopard.
  • "It's Here. It's Real. It's Amazing." Mac OS X Tiger runs on Intel.

[edit] MacBook Air

  • "There's something in the air" (2008) To promote the release of the MacBook Air.
  • "Thinnovation." (2008) used to advertise the MacBook Air.

[edit] Mac Pro

  • "Room to grow. Introducing Mac Pro" (2006) used to promote the new Mac Pro
  • "64-bit Quad Xeon. Introducing Mac Pro"(2008) used to promote the new Mac Pro
  • "The new Mac Pro. Tower of 8-core power." (2008) used to promote the new 8-core Mac Pro
  • "Start your engines. All eight of them"(2008) used to market the 8-core Mac Pro
  • "Expand at will." (2008) used to market the 8-core Mac Pro

[edit] References

[edit] External links

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Annual revenue: US$24.01 billion (▲24.3% FY 2007) · Employees: 17,787 full-time; 2,399 temporary · Stock symbol: (NASDAQ: AAPL, LSE: ACP, FWB: APC) · Website: www.apple.com