List of ABC slogans
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Advertising slogans of the American Broadcasting Company
Contents |
[edit] 1960s
- 1963: "The New ABC"
- 1965: "Turn on the Excitement!"
- 1966: "7 Nights To Remember"
- 1967: "A Very Special Season"
- 1969: "Meet Us in September"
[edit] 1970s
- 1970: "Let's Get Together on ABC"
- 1971-1973: "This is the Place to Be" (Used by the Nine Network in 1973; NBC used it as "The Place to Be" in 1990)
- 1975: "Welcome to the Bright New World of ABC"
- 1976: "Let Us Be the One" (based on a song by The Carpenters) (used by the Nine Network in 1977)
- 1977-1978, 1979-1980: "Still The One" (based on a similarly named song by Orleans) (used by the Nine Network in 1978, then from 1980 to 1982, then from 1984 to 2006).
- 1978: "We're the One (In a Million)" (based on "You're the One" by The Oak Ridge Boys) (Used by the Nine Network in 1979)
[edit] 1980s
- 1980: "You and Me and ABC"
- 1981: "Now is the Time, ABC is the Place" (the promo song for this slogan won a Clio) (used by ATN-7 as "Summer is the Time, Seven is the Place" during the Summer of 1986/87)
- 1982: "Come on Along with ABC" (used by the Nine Network in 1983 as "Come on Along to Channel Nine", but dropped after a few months)
- 1983: "That Special Feeling on ABC"
- 1984: "We're With You on ABC"
- 1985: "You'll Love It!" (based on "I Love L.A.", a song by Randy Newman) (Used by QTQ-9 and NWS-9 in 1986).
- 1986: "Together" (Used by the Nine Network in 1987)
- 1987: "Something's Happening on ABC" (partially based on "Happening '68" by Paul Revere & the Raiders)
- 1988: "Something's Happening on ABC (based on "Dancing in the Street" by Martha and the Vandellas)
- 1989: "Something's Happening on ABC" (based on "Shout" by The Isley Brothers and some elements of "Mockingbird" by Carly Simon & James Taylor)
[edit] 1990s
- 1990-1991: "America's Watching ABC" (1990 version contains same music as 1989, but with different lyrics) (1991 version contains different music) (Elements of the 1990 campaign used in Network Ten Australia's 1992 video for "This is It")
- 1992: "It Must Be ABC" (This was the last official full-fledged fall ad campaign for the network)
- 1993: "Watched by more people than any other network"
- 1994: "The American Broadcasting Company"
- 1995: "Get with the Program!"
- 1996: "Nobody Does it Like ABC"
- 1997: "TV is Good"
- 1998: "We Love TV" "(Used by the Nine Network from Summer 2007/08 onwards)
- 1999–2007: "America's Broadcasting Company"
[edit] 2000s
- 2000: "America's #1 Broadcasting Company"
- 2000: "Definitely ABC" (sweeps)
- 2001: "America's Favorite Network"
- 2001: "Only Americans" (used only after the 9/11 World Trade Center terrorist atacks)
- 2003: "Celebrating 50 Years on Television"
- 2004: "Welcome to the New ABC"
- 2005: "Only on ABC"
- 2007: "Start Here" (modified to "Start Over" when introducing returning shows whose season was interrupted by the 2007 Writer's Guild strike)
- 2008: "Start Fresh" (used as it is in Spring and new episodes of hit shows are airing)
Some of these slogans (or variants of them), especially Still The One, were used on the Nine Network in Australia & regional affiliates, as well as by Sky One of the British SKY Broadcasting corporation.
STILL THE ONE.
Used from 1978 to January 30, 2006 by Australia's Nine Network.
In 1990 - 1991 Britain's Sky Television, as part of its advertising war with British Satellite Broadcasting, reused ABC's 1977 promotional song with revised lyrics, initially as "We're the One", then as "Still the One".
[edit] External links
- The Evolution of ABC
- The '80s TV Theme SuperSite: Promos (ABC) - audio and video of ABC slogans and campaigns
