Lincs FM Group
From Wikipedia, the free encyclopedia
The Lincs FM Group is the parent company of several Independent Local Radio stations.
The Lincs FM group started with just Lincs FM in Lincoln, UK but has won licences to operate other local radio stations across the UK's Midlands and Yorkshire regions:
- Lincs FM serving Lincolnshire.
- Dearne FM for Barnsley, Penistone and the Dearne Valley.
- Oak FM for West Leicestershire and North Warwickshire.
- Rother FM serving Rotherham and the surrounding area.
- Rutland Radio for Rutland and Stamford.
- Trax FM for Doncaster and Bassetlaw.
There is also Compass FM serving Grimsby, Cleethorpes and Immingham but this station follows an older-sounding format than the rest of the network.
Unusually for the UK radio market, the group has grown completely by license award, rather than by acquisition of existing stations. October 2007 has marked a departure from this ethos, with the group's first acquisition - Oak 107 FM, previously owned by the CN Group
[edit] Branding
Each stations logo is green and purple as these are the company colours; these logos feature heavily in each stations merchandise. On air each station uses the same jingle package resung with their station name, with the exception of Compass FM who have a different format.
[edit] Licence bid failure
In 2006 the group made a bid to win the Hull licence along with six other groups [1]. The format for the Lincs bid was the same of that of Compass FM; this is thought to be because Lincs FM already overlaps the North East Lincolnshire area. The station went under the working title of "White Rose Radio"; this was to reflect the white rose of Yorkshire. The group did not win the licence and lost out to Kingston upon Hull based KCFM [2].
