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[edit] Norwich and Peterborough Building Society

Copied directly from Talk: Norwich and Peterborough Building Society, in an effort to try and cease the addition of this image to the article in question.

With respect, as I reverted and requested discussion on the talk page first, it was somewhat rude of you to re-revert and make the same request. Regardless, straight from WP:NONFREE:

[edit] Policy

For purposes of this policy "non-free content" means all copyrighted images and other media files that lack a free content license. Such material may be used on the English Wikipedia only where all 10 of the following criteria are met.

  1. No free equivalent. Non-free content is used only where no free equivalent is available, or could be created, that would serve the same encyclopedic purpose. Where possible, non-free content is transformed into free material instead of using a fair-use defense, or replaced with a freer alternative if one of acceptable quality is available; "acceptable quality" means a quality sufficient to serve the encyclopedic purpose. (As a quick test, ask yourself: "Can this image be replaced by a different one that has the same effect, or adequately conveyed by text without using a picture at all?" If the answer is yes, the image probably does not meet this criterion.)
  2. Respect for commercial opportunities. Non-free content is not used in a manner that is likely to replace the original market role of the original copyrighted media.
  3. (a) Minimal usage. As few non-free content uses as possible are included in each article and in Wikipedia as a whole. Multiple items are not used if one will suffice; one is used only if necessary.
    (b) Minimal extent of use. An entire work is not used if a portion will suffice. Low- rather than high-resolution/fidelity/sample length is used (especially where the original could be used for piracy). This rule also applies to the copy in the Image: namespace. If your image is greater than 500—600px add {{non-free reduce}} to the Image: namespace and someone from Wikipedia will shrink the image to comply with this guideline.
  4. Previous publication. Non-free content must have been published outside Wikipedia.
  5. Content. Non-free content meets general Wikipedia content requirements and is encyclopedic.
  6. Media-specific policy. The material meets Wikipedia's media-specific policy. For example, images must meet Wikipedia:Image use policy.
  7. One-article minimum. Non-free content is used in at least one article.
  8. Significance. Non-free content is used only if its presence would significantly increase readers' understanding of the topic, and its omission would be detrimental to that understanding.
  9. Restrictions on location. Non-free content is allowed only in articles (not disambiguation pages), and only in article namespace, subject to exemptions. (To prevent an image category from displaying thumbnails, add __NOGALLERY__ to it; images are linked, not inlined, from talk pages when they are a topic of discussion.)
  10. Image description page. The image or media description page contains the following:
    • (a) Attribution of the source of the material and, if different from the source, of the copyright holder. See: Wikipedia:Citing sources#Images.
    • (b) A copyright tag that indicates which Wikipedia policy provision is claimed to permit the use. For a list of image copyright tags, see Wikipedia:Image copyright tags/Non-free content.
    • (c) The name of each article (a link to the articles is recommended as well) in which fair use is claimed for the item, and a separate fair-use rationale for each use of the item, as explained at Wikipedia:Non-free use rationale guideline. The rationale is presented in clear, plain language, and is relevant to each use.

As you can see, I've crossed out 3a and 8 - this image in this article most certainly does not count as minimal usage, nor is it significant to this article. Therefore it cannot be used under the fair-use policy here, and must be removed. Before replacing, please explain how exactly you feel that it does meet the criteria for fair-use. TheIslander 11:19, 9 January 2008 (UTC)